The feathers of a sparrow drift down like snow out of a sky made bluer by yellow leaves and white clouds. A victim of a Cooper’s hawk. Life seeking and reducing everything to amino acids. The Junko is oblivious. The energy of the sparrow will power the hawk for [...]
Most of us are too busy to think. Yet we are constantly exposed to frames that reshape our thinking. For environmentalists, most of the frames we are exposed to are created by fossil fuel and right wing political think tanks. The result is that public opinion moves toward their [...]
It’s been a while. Maybe two million years. For me personally, about sixty years. What, you ask? Since I’ve sat in a tree. Which is where I am right now. As a species we used to sit in trees. Mostly for safety and to escape nighttime predators; the lions [...]
A bald eagle wings southeast across blue skies on the north shore of Yellowstone Lake. We are just inside the east park boundary. Ian (10) and Teo (7) are playing in a snow field just over a pass. Being from Atlanta, they have almost never seen real snow up [...]
A Republican, a Democrat, a utility executive, and a construction manager walked into a bar. They had been invited by a lobbyist. There’s no punchline. This is what actually happened. I was at a renewable energy seminar in the Twin Cities. There were four people on the panel plus [...]
There is an attack against renewable energy and the environment in this country. It is being conducted by large utilities, coal, and oil companies. The impact will affect our energy policies, manufacturing, economy, and environment for decades. It is abetted by Republican state and federal legislators that are being [...]
The Lone Ranger used them. They’re supposed to kill werewolves. They seem like a cool idea, one that could possess magical powers. But when it comes to environmental and climate messaging, they are not much good. In a previous post I covered the balance of fear and hope required [...]
I am new to Facebook and Twitter. I started them out of curiosity. For me, they are an experiment. Criticizing social media is now a national pastime. But this post isn’t a criticism of Facebook or Twitter, or about the Russian or Cambridge Analytics misuse of Facebook. It’s about [...]
Climate and the environment shouldn’t be political issues, but they are. Conservatives are more skeptical, and the current administration, as well as local politicians, are doing immense damage to renewable energy and the climate. As a result, many people are trying to figure out how to move the needle [...]
We can be much more successful in getting people to act on the environment if we use better messaging. So much of our messaging is based on facts, doom and gloom, reacting to the frames put out by deniers, or trying to counter actions by the current administration. The [...]
