Environmental Messaging – Creating Pictures from Numbers

2018-09-18T17:05:25+00:00September 18th, 2018|Environmental Messaging, Nature|

Forests are the lungs of the earth. They give us about one third of the oxygen we breath, and they sequester carbon dioxide. Around the world, they absorb almost 40% of human carbon emissions and help slow the rate of global warming. I am walking along the east side [...]

Environmental Messaging – Are You Amplifying These Frames?

2018-08-21T17:01:05+00:00August 21st, 2018|Actions You Can Take, Climate Change, Climate Change Denial and Misinformation, Climate politics, Environmental Messaging|

Most of us are too busy to think. Yet we are constantly exposed to frames that reshape our thinking. For environmentalists, most of the frames we are exposed to are created by fossil fuel and right wing political think tanks. The result is that public opinion moves toward their [...]

Do You Know These Four Steps to Better Environmental Messaging?

2018-07-18T21:24:40+00:00July 18th, 2018|Environmental Messaging|

You have been infected by fossil fuel companies. You are now spreading their infection. Please stop and wash your hands. To understand why the environmental movement is losing, one has to understand how we are being manipulated by the fossil fuel industry. I’ve written about this subject in Messages [...]

Promoting Renewable Energy: Seven Areas that You Might Be Missing

2018-07-01T17:46:27+00:00June 28th, 2018|Actions You Can Take, Environmental Messaging, Renewable Energy|

I have a confession. As a strong citizen proponent of renewable energy, I admit that I have been naïve. On my journey of understanding what can be done to promote the use of clean energy, I’ve learned two things. The first is that the messaging is simple and clear. [...]

Environmental Messaging – Will They Kill Your Messenger?

2018-05-31T15:12:23+00:00May 31st, 2018|Climate politics, Environmental Messaging|

A Republican, a Democrat, a utility executive, and a construction manager walked into a bar. They had been invited by a lobbyist. There’s no punchline. This is what actually happened. I was at a renewable energy seminar in the Twin Cities. There were four people on the panel plus [...]

Environmental Messaging: Silver Bullets

2018-04-09T14:27:32+00:00April 9th, 2018|Climate Change Denial and Misinformation, Climate politics, Environmental Messaging|

The Lone Ranger used them. They’re supposed to kill werewolves. They seem like a cool idea, one that could possess magical powers. But when it comes to environmental messaging, they are not much good. In a previous post I covered the balance of fear and hope required to move [...]

Environmental Messaging – Nobody is Listening to You on Facebook

2018-03-23T17:53:07+00:00March 21st, 2018|Climate politics, Environmental Messaging, Reasons for Acting|

I am new to Facebook and Twitter. I started them out of curiosity. For me, they are an experiment. Criticizing social media is now a national pastime. But this post isn’t a criticism of Facebook or Twitter, or about the Russian or Cambridge Analytics misuse of Facebook. It’s about [...]

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