Do You Know These Four Steps to Better Environmental Messaging?

2018-07-18T21:24:40+00:00 July 18th, 2018|Environmental Messaging|

You have been infected by fossil fuel companies. You are now spreading their infection. Please stop and wash your hands. To understand why the environmental movement is losing, one has to understand how we are being manipulated by the fossil fuel industry. I’ve written about this subject in Messages [...]

Promoting Renewable Energy: Seven Areas that You Might Be Missing

2018-07-01T17:46:27+00:00 June 28th, 2018|Actions You Can Take, Environmental Messaging, Renewable Energy|

I have a confession. As a strong citizen proponent of renewable energy, I admit that I have been naïve. On my journey of understanding what can be done to promote the use of clean energy, I’ve learned two things. The first is that the messaging is simple and clear. [...]

Environmental Messaging – Will They Kill Your Messenger?

2018-05-31T15:12:23+00:00 May 31st, 2018|Climate politics, Environmental Messaging|

A Republican, a Democrat, a utility executive, and a construction manager walked into a bar. They had been invited by a lobbyist. There’s no punchline. This is what actually happened. I was at a renewable energy seminar in the Twin Cities. There were four people on the panel plus [...]

Environmental Messaging: Silver Bullets

2018-04-09T14:27:32+00:00 April 9th, 2018|Climate Change Denial and Misinformation, Climate politics, Environmental Messaging|

The Lone Ranger used them. They’re supposed to kill werewolves. They seem like a cool idea, one that could possess magical powers. But when it comes to environmental messaging, they are not much good. In a previous post I covered the balance of fear and hope required to move [...]

Environmental Messaging – Nobody is Listening to You on Facebook

2018-03-23T17:53:07+00:00 March 21st, 2018|Climate politics, Environmental Messaging, Reasons for Acting|

I am new to Facebook and Twitter. I started them out of curiosity. For me, they are an experiment. Criticizing social media is now a national pastime. But this post isn’t a criticism of Facebook or Twitter, or about the Russian or Cambridge Analytics misuse of Facebook. It’s about [...]

Environmental Messaging – Carl Sagan (Dust Mote) – Per Espen Stoknes (The Living Air)

2018-02-20T16:56:18+00:00 February 20th, 2018|Climate politics, Environmental Messaging, Nature|

Climate and the environment shouldn’t be political issues, but they are. Conservatives are more skeptical, and the current administration, as well as local politicians, are doing immense damage to renewable energy and the climate. As a result, many people are trying to figure out how to move the needle [...]

Environmental Messaging: Are Your Messages Hitting These Five Walls?

2018-01-20T04:33:59+00:00 January 20th, 2018|Climate politics, Environmental Messaging|

We can be much more successful in getting people to act on the environment if we use better messaging. So much of our messaging is based on facts, doom and gloom, reacting to the frames put out by deniers, or trying to counter actions by the current administration. The [...]

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