Why, after decades of clear scientific warnings, are we still failing to act on the climate crisis?
“In Reclaiming the Climate Narrative, a scientist and communicator traces his journey from a police line at Standing Rock to living rooms, lecture halls, and community meetings across the country. What he discovered is both unsettling and hopeful: our greatest obstacle is not ignorance of the facts, but how we communicate.
Drawing on cognitive science, psychology, and real-world experience, this book reveals why fear-based messaging backfires, why facts alone rarely change minds, and how language, stories, and shared identity can move people from concern to action. Practical, humane, and deeply optimistic, Reclaiming the Climate Narrative offers a better way forward. It is a guide for better communications in a hyper-political world. One that reconnects climate action to what people already care about: family, community, fairness, and a livable future for our kids.”
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