Climate Messaging: Silver Bullets

2023-03-24T20:17:57+00:00April 9th, 2018|Climate Change Denial and Misinformation, Climate politics, Environmental Messaging|

The Lone Ranger used them. They’re supposed to kill werewolves. They seem like a cool idea, one that could possess magical powers. But when it comes to environmental and climate messaging, they are not much good. In a previous post I covered the balance of fear and hope required [...]