About L. Hobart Stocking

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So far L. Hobart Stocking has created 157 blog entries.

Is Your Climate Campaign Boring?

2021-05-04T16:12:55+00:00May 3rd, 2021|Climate Communications, Climate politics, Environmental Messaging, Framing|

It’s possible. If your campaign isn’t boring, then don’t read this. But boring can be deadly. We live in an attention-based economy. 1000 messages a day compete for our attention and we respond to buzzes, rings, and the crisis of the minute, to say nothing of commercials of fat [...]

How We Can All Make Better Climate Posts on Facebook

2021-03-16T20:27:24+00:00March 15th, 2021|Climate Communications, Environmental Messaging, General|

Chance are if you’re posting about climate on Facebook, you have positive intentions (deniers excepted) and want to avert the worst effects for our families, communities, and the planet. But sometimes the way we post has unintended consequences. Here are the three top mistakes we all make, and what [...]

The One Climate Communications Skill I Still Suck At

2021-03-07T18:48:56+00:00March 5th, 2021|Climate Communications, Environmental Messaging|

When my granddaughter Sol was five, she asked me a simple question, “Abba, where do babies come from?” “Hmmm?” I thought I knew the answer to this one, but my internal dialogue as a babysitter was “I should probably leave this to her mother?” As a grandfather, I was [...]

“Children, be worried when they call you America’s most valuable natural resource.”

2021-03-03T16:43:47+00:00March 2nd, 2021|Climate Communications, Climate politics, Climate Strategy, Environmental Messaging|

Utah Phillips was a musician, a labor organizer, a story teller and a poet. Born in 1935, he spent part of his early life riding the rails. This quote of his is a favorite of mine. I believe it's a commencement address. It still rings true and is even [...]

The Climate Activist Issues Trap and How To Avoid Getting Caught

2021-03-01T17:53:39+00:00February 28th, 2021|Climate Communications, Environmental Messaging, Stories|

I’ve seen dozens of climate and environmental campaigns over the last 10 years. Almost every one falls into the issues trap. It’s the tactic of fighting a climate or environmental problem with facts and reason, rather than calling out the underlying violation of our values and telling a story. [...]

How We’re Screwing Renewables With Our Response to the Texas Big Freeze Grid Disaster

2021-02-22T17:56:03+00:00February 17th, 2021|Climate Communications, Environmental Messaging, Framing|

Once again, Charlie Brown climate media and communicators are trying to kick Lucy’s proverbial football as she yanks it away. Right wing fossil fuel sponsored Lucy is the Wall Street Journal and Fox News. Their football frame is blaming Texas power outages on frozen wind turbines and renewables. What [...]

Toxic Tar Sands Pipelines Pump Enbr!dge Pus – Is There a Role for Disgust in Climate Communications?

2021-02-01T22:39:07+00:00February 1st, 2021|General|

Maybe that sounds like hyperbole, but I’ll bet you had a visceral reaction of disgust to the word pus in the title? Why is that, and is there a role for disgust in our climate communications? Without going into the emotion of disgust too deeply, researchers believe it is [...]

Natural Gas, Fossil Gas, or Methane… Which Should We Use?

2021-01-29T19:41:38+00:00January 29th, 2021|Actions You Can Take, Climate Communications, Climate politics, Climate Strategy, Environmental Messaging|

Do I smell a new frame being created? Reality and truth should be bedrocks in climate communications, but what we believe often informs reality. Words influence these beliefs and thus our collective reality. Choose words that unconsciously activate the wrong neurons in the brains of our audience and we [...]

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