How to Counter False Choice Frames About Climate or COVID-19

2020-05-26T15:22:02+00:00May 25th, 2020|Climate Communications, Environmental Messaging, Green New Deal|

"Do you want to eat your peas with a fork or a knife?" is a well known false choice that parents use with kids. In either choice, hopefully, they will eat their peas. False choices are a particular type of frame. They are used a lot with both climate [...]

Crows Explain Why the Death Toll In Trump’s Pandemic Doesn’t Matter

2020-05-17T17:39:37+00:00May 16th, 2020|Climate Communications, Environmental Messaging|

The death toll does matter, but I want to tell you a story. When I was a kid, my father stopped to get gas at a country station. I saw an old man sitting in the shade outside. He was dressed in a torn hunting vest and ragged clothes. [...]

What Is Your Vision for a Better Climate Future?

2020-04-29T16:35:19+00:00April 28th, 2020|Climate Communications, Climate Strategy, Environmental Messaging|

I am captivated by maps. They possess some magical pull on my imagination. Names take on a mystical significance with the rhythm of their syllables; the Serengeti, Ngorongoro, Kyoto and the Cauca. This could just be a romantic reflection, but I am curious about our human attraction to horizons. [...]

What Can We Message About Climate Now?

2020-04-18T21:02:08+00:00April 18th, 2020|Climate Communications, Climate Strategy, Environmental Messaging|

As climate communicators, we are all struggling with three main questions during the pandemic. The first is when is an appropriate time to restart our messaging. The second is what messages work best during these times. The third is which audience targets yield the biggest benefits. A number of [...]

Focus on Differences Between the Pandemic and the Climate Crisis

2020-04-13T17:16:20+00:00April 13th, 2020|Actions You Can Take, Climate Communications, Climate Strategy, Environmental Messaging|

Remember when some kid told you that tennis balls had poison gas in them, and if you cut them open you would die? This became a widespread belief, or credo among my childhood friends. A credo may have some elements of truth, or sound true, or it can be [...]

Will Old Climate Strategies and Communications Work in this New World?

2020-03-18T21:27:53+00:00March 18th, 2020|Climate Strategy, Energy Policy, Environmental Messaging, Green New Deal, Renewable Energy|

Anytime there is a disruption to society, there is also an opportunity to change the status quo. The disruption caused by the COVID-19 pandemic is terrible and deadly. Many of my clients in environmental and climate organizations are now changing focus on how to immediately help our fellow citizens. [...]

Corona Virus and Climate – Walls Won’t Help

2020-03-04T18:09:09+00:00March 4th, 2020|Actions You Can Take, Climate Communications, Environmental Messaging, Reasons for Acting, Renewable Energy|

I am struck by the similarities of the Corona Virus and the Climate Crisis. They are both equal opportunity threats to our way of life. The COVID-19 virus will not be stopped by walls, and neither will the impact of climate. Yet there is a common path forward. In [...]

Do You Make These Three Mistakes When Posting to Facebook on Climate?

2020-02-26T20:26:33+00:00February 26th, 2020|Climate Communications, Climate Strategy, Environmental Messaging|

When your hair is on fire, what should you do? Run around and keep yelling, “My hair is on fire?” Or perhaps ask people for help?  After all, they can see your hair is on fire. The same thing applies to the climate crisis. Our house is on fire. [...]

Losing Hope? Try This Before Your Next Climate Meeting…

2019-12-30T16:07:02+00:00December 30th, 2019|Actions You Can Take, Environmental Messaging, Reasons for Acting|

I have a friend who laments the loss of hope with regard to the climate crisis. I hear this a lot in climate organizations. You work your ass off for months or years trying to stop a toxic pipeline, and then they put it in anyway. Or you can’t [...]

Load More Posts