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The Tragedy of Posting About Climate Calamity on Social Media

2023-06-02T16:21:10+00:00May 27th, 2023|Climate Communications, Environmental Messaging|

... And What You Can Do About It! Two wind turbines were walking across a field when one said to the other, “Say, what kinda music do you like?” The other wind turbine replied, “I’m a big metal fan....” In 2023, one third of energy generated in Minnesota came [...]

Seven Questions To Ask Our Climate Messages

2023-04-20T22:47:54+00:00April 20th, 2023|Climate Communications, Environmental Messaging, Framing|

If our climate message(s) were succeeding, then why are we still facing a climate crisis future without more action? Why does Exxon Mobile still get to determine the fate of our children? Why is there a backlash against renewables all across our country? Why did Biden just approve the [...]

Climate Book Review: Re-Imaging Change

2023-03-24T19:48:40+00:00March 19th, 2023|Book Review, Climate Communications, Climate Strategy, Environmental Messaging|

I almost didn’t read Re-Imaging Change by Patrick Reinsborough and Doyle Canning. I’ll tell you why, though I’m going to bury the lead here, so stick with me. I first opened the book and sampled a page. Here’s an example: “As the story-based strategy approach has evolved, it has [...]

So You Want To Ban Gas Stoves? Oops.

2023-03-01T17:06:06+00:00February 16th, 2023|Climate Communications, Climate politics, Climate Strategy, Environmental Messaging, Framing, Language|

The Strategy and Language of the Gas Stove Culture Wars So you want to “ban” gas stoves? A firestorm erupted in January over the pollution of gas stoves. As climate activists, we reacted without a solid strategy and without testing the language we are using. Consequently, we may lose [...]

Almost All Climate Messages Can Be Made Better – Here’s How!

2023-01-18T19:58:33+00:00January 13th, 2023|Climate Communications, Environmental Messaging|

Almost every climate message can be made better. While we are admonished to not make perfect the enemy of good, climate messages are often lacking and ineffective despite our best intentions. We can and must do better if we want to save ourselves and preserve a habitable earth for [...]

What the Climate Movement Is Missing With the New IRA Climate Bill

2022-08-18T15:57:07+00:00August 12th, 2022|Climate Communications, Climate Strategy, Environmental Messaging|

… And We Better Figure It Out Fast As liberals, progressives and climate activists we are busy analyzing and dissecting the new (poorly named) “Inflation Reduction Act” climate bill. Does it contain too many giveaways to fossil fuel companies? Is it enough? How much will it lower our carbon [...]

How to Frame the Right’s Bad Climate Ideas and Delay

2022-08-02T15:30:29+00:00July 24th, 2022|Climate Communications, Climate politics, Climate Strategy, Environmental Messaging, Framing, Language|

“We can no longer tolerate Republican’s bankrupt delay on climate.” Do you get an image or feeling on the quality of their delay from this sentence? If we want our ideas to spread, we must use words that create images and feelings and connect them to stories and narratives [...]

What’s Your Strategy for These Words of Climate Delay?

2022-11-04T14:29:22+00:00June 27th, 2022|Climate Change Denial and Misinformation, Climate Communications, Environmental Messaging, Language|

“We may not know what lies ahead, but it’s only human to search for it.” – Chevron This is the concluding sentence from a recent Chevron ad I saw. Seems innocuous. It’s lofty and inspirational and would likely slip past, except it raised my “cow waste” detector. Not many [...]

We Have the Word “Drought” All Wrong

2022-05-26T17:18:16+00:00May 26th, 2022|Actions You Can Take, Climate Change, Climate Communications, Environmental Messaging|

I was in the great Southwest in April. I drove north up 84 toward Las Vegas, New Mexico glad to finally have a 40 mph tailwind. Halfway there, I ran into a tumbleweed storm. Hundreds of dusty rolling aliens flying across the road like some herd of strange frightened [...]

The Reconciliation Bill: Can You Overcome These 3 Climate Messaging Mistakes?

2021-09-26T17:11:32+00:00September 25th, 2021|Actions You Can Take, Climate Communications, Environmental Messaging|

What is the Reconciliation bill, what’s in it, and can we afford it? Once again, the Left and climate champions missed the messaging on the “$3.5T Reconciliation Bill,” and it may be DOA, primarily because of 3 mistakes. The Right didn’t have to spend much effort to do this, [...]

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