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What the Climate Movement Is Missing With the New IRA Climate Bill

2022-08-18T15:57:07+00:00August 12th, 2022|Climate Communications, Climate Strategy, Environmental Messaging|

… And We Better Figure It Out Fast As liberals, progressives and climate activists we are busy analyzing and dissecting the new (poorly named) “Inflation Reduction Act” climate bill. Does it contain too many giveaways to fossil fuel companies? Is it enough? How much will it lower our carbon [...]

How to Frame the Right’s Bad Climate Ideas and Delay

2022-08-02T15:30:29+00:00July 24th, 2022|Climate Communications, Climate politics, Climate Strategy, Environmental Messaging, Framing, Language|

“We can no longer tolerate Republican’s bankrupt delay on climate.” Do you get an image or feeling on the quality of their delay from this sentence? If we want our ideas to spread, we must use words that create images and feelings and connect them to stories and narratives [...]

What’s Your Strategy for These Words of Climate Delay?

2022-10-01T17:56:20+00:00June 27th, 2022|Climate Change Denial and Misinformation, Climate Communications, Environmental Messaging, Language|

“We may not know what lies ahead, but it’s only human to search for it.” – Chevron This is the concluding sentence from a recent Chevron ad I saw. Seems innocuous. It’s lofty and inspirational and would likely slip past, except it raised my “cow waste” detector. We know [...]

We Have the Word “Drought” All Wrong

2022-05-26T17:18:16+00:00May 26th, 2022|Actions You Can Take, Climate Change, Climate Communications, Environmental Messaging|

I was in the great Southwest in April. I drove north up 84 toward Las Vegas, New Mexico glad to finally have a 40 mph tailwind. Halfway there, I ran into a tumbleweed storm. Hundreds of dusty rolling aliens flying across the road like some herd of strange frightened [...]

The Reconciliation Bill: Can You Overcome These 3 Climate Messaging Mistakes?

2021-09-26T17:11:32+00:00September 25th, 2021|Actions You Can Take, Climate Communications, Environmental Messaging|

What is the Reconciliation bill, what’s in it, and can we afford it? Once again, the Left and climate champions missed the messaging on the “$3.5T Reconciliation Bill,” and it may be DOA, primarily because of 3 mistakes. The Right didn’t have to spend much effort to do this, [...]

Frames and Framing – A Better Way To Think About Climate Messaging

2021-08-10T19:03:56+00:00August 10th, 2021|Climate Communications, Environmental Messaging, Framing|

Part V When I became a climate activist, I believed that there must be some phrase or a set of magic words that would get others to see the climate threat and act. Searching for these words was a fool’s errand. I knew words held power. But I was [...]

The Value of Stories – A Better Way To Think About Climate Messaging

2021-08-10T18:51:00+00:00July 25th, 2021|Climate Communications, Environmental Messaging|

Part IV I’d like to tell you a story… I called my daughter and said, “Your son is home from the ER now, and he is going to be OK.” Imagine that you are driving in Atlanta rush hour traffic. In the middle lane. Your eight-year-old grandson is in [...]

Pivoting to Our Narratives – A Better Way To Think About Climate Messaging

2021-08-10T18:46:32+00:00July 23rd, 2021|Climate Communications, Environmental Messaging|

(originally published July 2020) Part III I am giving testimony to an administrative law judge on the impact of climate change on Minnesota crops, and why we shouldn’t allow a dirty tar sands pipeline to be built in our state. There are three hundred people in the room. To [...]

Values – A Better Way to Think About Climate Messaging

2021-08-10T18:37:18+00:00July 22nd, 2021|Climate Communications, Environmental Messaging, Stories|

Part II One day a friend of mine was helping me refine my climate talks approach. He asked me why I was interested in working in the climate movement. It’s easy I said, “I want to help others.” Then he did something very valuable for me. He asked me [...]

A Better Way to Think About Effective Climate Messaging

2021-08-10T18:28:46+00:00July 21st, 2021|Climate Communications, Environmental Messaging|

Part I I am frustrated. Walking out of my talk on the climate crisis, I know that I have failed. I’d prepared, rehearsed and had lots of facts about climate. The audience was polite, but at the end, their applause was tepid. While they likely care, they are unlikely [...]

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