Why Aren’t Our Climate Communications More Like Hallmark Ads?

2020-12-30T18:44:55+00:00December 30th, 2020|Climate Communications, Environmental Messaging|

You remember the ones. The scene of the soldier hitchhiking though a blizzard to make it home for Christmas. His mother waiting, holding his worn photo in her hand and brushing it gently. The joy on her face as he enters her kitchen. Then the hug. Wait for it. [...]

Using a Value’s Sandwich to Spur Climate Action in 2021

2020-12-28T18:00:24+00:00December 19th, 2020|Climate Communications, Environmental Messaging|

As a climate champion, do you know how to use this one tip... a values sandwich, to get action on your climate projects? What’s a values sandwich, and how can it help our climate causes? This communication tip works just as well for Uncle Ralph at Thanksgiving as stopping [...]

A Few Positive Words for Climate Activists

2020-12-29T17:07:44+00:00December 17th, 2020|Climate Change Denial and Misinformation, Climate Communications, Environmental Messaging|

I have a friend who wanted to get involved in the climate movement and wondered what organizations would be appropriate for his interests? I asked him some questions, one of which was… how would he describe himself? He answered, “Well, you  know me. I’m no tree hugger.” Ouch. It’s [...]

What Happens To Our Climate When Democracy Dies? (And what we can do about it.)

2020-11-26T19:39:34+00:00November 23rd, 2020|Climate Communications, Climate politics, Climate Strategy, Environmental Messaging|

(Photo by Angus Mordant/www.angusmordant.com ) If you are a climate activist, or care about what happens to the earth or environment, then read this carefully. Our democracy is on the endangered species list. It is dying. And when it does, there will be no hope for the climate, ourselves, or [...]

Climate Activists… Don’t Tell Me What To Do.

2020-12-25T19:44:22+00:00October 28th, 2020|Climate Communications, Environmental Messaging|

“You need to lighten up a little.” “I’m not angry.” “Yes, you are.” “No! I’m not!” This is a conversation I observed between my daughter and her 10 year-old. It reminds me that no one likes to be told what to do. Not kids, and not adults. Telling people [...]

Climate Strategy: Are We Inadvertently Causing Climate Backlash?

2020-09-02T18:57:45+00:00September 1st, 2020|Climate Communications, Climate Strategy, Environmental Messaging, Reasons for Acting|

The other day I was talking to my daughter on the phone when I noticed a subtle change in her reaction to the pandemic. I believe this also applies to the climate crisis. She said she’d just gotten back from a run to Target with her youngest daughter and [...]

One Tip That Improved My Climate Communications.

2020-10-17T15:49:34+00:00August 18th, 2020|Climate Communications, Environmental Messaging, Reasons for Acting|

Warning: Nerd Alert. Nerd Alert. (But I'll make this easy.) Ever wonder why some of your climate communications work better than others? Some emails get more opens. Some campaigns get more calls to your elected officials. Some fundraising gets more responses? Once you master this secret magic formula, it [...]

Climate Activists: Are You Stuck Fighting the Dominant Narratives?

2020-07-30T15:04:52+00:00July 30th, 2020|Climate Communications, Climate politics, Climate Strategy, Environmental Messaging|

We Need to Pivot to Our Own.   I am giving testimony to an administrative law judge on the impact of climate change on Minnesota crops, and why we shouldn’t allow a dirty tar sands pipeline to be built in our state. There are three hundred people in the [...]

This One Key Element In Your Climate Message Can Change the World

2020-06-22T21:09:50+00:00June 22nd, 2020|Climate Communications, Climate Strategy, Environmental Messaging|

I am heading west. The land is brushed with a thousand shades of khaki and rust. As I rise up out of the Missouri breaks, the sun slides under a reef of clouds and lights the horizon for a thousand miles. Hawks stand witness as they sit on fence [...]

The Language of this Moment in the Streets Will Cause Us to Succeed or Fail

2020-06-20T15:30:16+00:00June 11th, 2020|Climate Communications, Climate politics, Climate Strategy, Environmental Messaging|

Black Lives Matter! I can't breathe. George Floyd. No justice/no peace. Defund the police. Protestors. Looters. Riots. Law and order. Activism is not terrorism. Movements and causes rise and fall based on the language they use. Not only the current events, but the climate and environmental movements as well. [...]

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