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The Value of Stories – A Better Way To Think About Climate Messaging

2021-08-10T18:51:00+00:00July 25th, 2021|Climate Communications, Environmental Messaging|

Part IV I’d like to tell you a story… I called my daughter and said, “Your son is home from the ER now, and he is going to be OK.” Imagine that you are driving in Atlanta rush hour traffic. In the middle lane. Your eight-year-old grandson is in [...]

Pivoting to Our Narratives – A Better Way To Think About Climate Messaging

2021-08-10T18:46:32+00:00July 23rd, 2021|Climate Communications, Environmental Messaging|

(originally published July 2020) Part III I am giving testimony to an administrative law judge on the impact of climate change on Minnesota crops, and why we shouldn’t allow a dirty tar sands pipeline to be built in our state. There are three hundred people in the room. To [...]

Values – A Better Way to Think About Climate Messaging

2021-08-10T18:37:18+00:00July 22nd, 2021|Climate Communications, Environmental Messaging, Stories|

Part II One day a friend of mine was helping me refine my climate talks approach. He asked me why I was interested in working in the climate movement. It’s easy I said, “I want to help others.” Then he did something very valuable for me. He asked me [...]

A Better Way to Think About Effective Climate Messaging

2021-08-10T18:28:46+00:00July 21st, 2021|Climate Communications, Environmental Messaging|

Part I I am frustrated. Walking out of my talk on the climate crisis, I know that I have failed. I’d prepared, rehearsed and had lots of facts about climate. The audience was polite, but at the end, their applause was tepid. While they likely care, they are unlikely [...]