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Reclaiming the Climate Narrative – Introduction

2026-06-05T16:35:50+00:00June 5th, 2026|Climate Communications, Environmental Messaging, Language, Stories|

Using Language, Stories and Identity to Move People To Action Black smoke. Armored vehicles. Pepper spray. Three hundred helmeted police in black riot gear. Lockstep marching, relentlessly forward. Helicopters. Nightsticks. Snipers. Bean bags. Rubber bullets. Sound cannons. Cell phone jamming. Waiting. Drums. Sage. Prayer circles. Tobacco. Song. Unarmed peaceful [...]

How One Climate Organization Knocked It Out of the Park

2025-01-12T18:44:34+00:00January 12th, 2025|Climate Communications, Climate politics, Climate Strategy, Environmental Messaging, Stories|

Overcoming Two Biases in Our Climate Communications What makes us think we can survive the climate crisis? Certainly, a large portion of our country isn’t concerned. One of our political parties has their heads in the sand or some other place. Of course we are an optimistic species. But [...]

Book Review: The Activist’s Media Handbook – Lessons from Fifty Years as a Progressive Agitator

2023-02-22T18:37:57+00:00February 22nd, 2023|Book Review, Climate Communications, Climate politics, Stories|

David Fenton’s new book is a must read for any climate justice activist or climate communications professional under the age of 40. For anyone over that age, it is also a delightfully raucous walk through the history of liberal movements when activism was fun. For all, it illustrates the [...]

Values – A Better Way to Think About Climate Messaging

2021-08-10T18:37:18+00:00July 22nd, 2021|Climate Communications, Environmental Messaging, Stories|

Part II One day a friend of mine was helping me refine my climate talks approach. He asked me why I was interested in working in the climate movement. It’s easy I said, “I want to help others.” Then he did something very valuable for me. He asked me [...]

The Climate Activist Issues Trap and How To Avoid Getting Caught

2021-03-01T17:53:39+00:00February 28th, 2021|Climate Communications, Environmental Messaging, Stories|

I’ve seen dozens of climate and environmental campaigns over the last 10 years. Almost every one falls into the issues trap. It’s the tactic of fighting a climate or environmental problem with facts and reason, rather than calling out the underlying violation of our values and telling a story. [...]