The Coup Attempt is Not Over! Climate Champions – Let’s Pay Attention To Our Words.

2021-01-16T17:16:39+00:00January 13th, 2021|Climate Change Denial and Misinformation, Climate Communications, Climate politics, Language|

Folks, the coup attempt to overthrow our democracy on January 6th by Trump traitors is not over! Not by a long shot. The battle is now being waged in the words we use to describe what happened, and will determine what happens next. For those in the climate movement [...]

Why Aren’t Our Climate Communications More Like Hallmark Ads?

2020-12-30T18:44:55+00:00December 30th, 2020|Climate Communications, Environmental Messaging|

You remember the ones. The scene of the soldier hitchhiking though a blizzard to make it home for Christmas. His mother waiting, holding his worn photo in her hand and brushing it gently. The joy on her face as he enters her kitchen. Then the hug. Wait for it. [...]

Using a Value’s Sandwich to Spur Climate Action in 2021

2020-12-28T18:00:24+00:00December 19th, 2020|Climate Communications, Environmental Messaging|

As a climate champion, do you know how to use this one tip... a values sandwich, to get action on your climate projects? What’s a values sandwich, and how can it help our climate causes? This communication tip works just as well for Uncle Ralph at Thanksgiving as stopping [...]

A Few Positive Words for Climate Activists

2020-12-29T17:07:44+00:00December 17th, 2020|Climate Change Denial and Misinformation, Climate Communications, Environmental Messaging|

I have a friend who wanted to get involved in the climate movement and wondered what organizations would be appropriate for his interests? I asked him some questions, one of which was… how would he describe himself? He answered, “Well, you  know me. I’m no tree hugger.” Ouch. It’s [...]

What Happens To Our Climate When Democracy Dies? (And what we can do about it.)

2020-11-26T19:39:34+00:00November 23rd, 2020|Climate Communications, Climate politics, Climate Strategy, Environmental Messaging|

(Photo by Angus Mordant/www.angusmordant.com ) If you are a climate activist, or care about what happens to the earth or environment, then read this carefully. Our democracy is on the endangered species list. It is dying. And when it does, there will be no hope for the climate, ourselves, or [...]

Our Strategy and Messaging Around the Election – Count Every Vote!

2020-10-30T15:35:19+00:00October 29th, 2020|Climate Communications, Climate politics, Framing|

There is a great deal of worry around the election. That the election will be fair and that your vote will be counted. That the election won’t be stolen in some way. For us to achieve these goals requires a strategy as well as consistent messaging. The two are [...]

Climate Activists… Don’t Tell Me What To Do.

2020-12-25T19:44:22+00:00October 28th, 2020|Climate Communications, Environmental Messaging|

“You need to lighten up a little.” “I’m not angry.” “Yes, you are.” “No! I’m not!” This is a conversation I observed between my daughter and her 10 year-old. It reminds me that no one likes to be told what to do. Not kids, and not adults. Telling people [...]

Climate Strategy: Are We Inadvertently Causing Climate Backlash?

2020-09-02T18:57:45+00:00September 1st, 2020|Climate Communications, Climate Strategy, Environmental Messaging, Reasons for Acting|

The other day I was talking to my daughter on the phone when I noticed a subtle change in her reaction to the pandemic. I believe this also applies to the climate crisis. She said she’d just gotten back from a run to Target with her youngest daughter and [...]

One Tip That Improved My Climate Communications.

2020-10-17T15:49:34+00:00August 18th, 2020|Climate Communications, Environmental Messaging, Reasons for Acting|

Warning: Nerd Alert. Nerd Alert. (But I'll make this easy.) Ever wonder why some of your climate communications work better than others? Some emails get more opens. Some campaigns get more calls to your elected officials. Some fundraising gets more responses? Once you master this secret magic formula, it [...]

Climate Activists: Are You Stuck Fighting the Dominant Narratives?

2020-07-30T15:04:52+00:00July 30th, 2020|Climate Communications, Climate politics, Climate Strategy, Environmental Messaging|

We Need to Pivot to Our Own.   I am giving testimony to an administrative law judge on the impact of climate change on Minnesota crops, and why we shouldn’t allow a dirty tar sands pipeline to be built in our state. There are three hundred people in the [...]

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