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Me, Myself, and I – Choosing Your Subject in Climate Communications

2024-05-27T20:20:04+00:00May 22nd, 2024|Climate Communications, Environmental Messaging, Framing, Language|

We know that the way we use language in the public debate often influences which policies or candidates gets supported. Often, the most effective language activates deep-seated circuits or frames in our brains that are about right and wrong. For example, “My country, love it or leave it.” This [...]

House Speaker Mike Johnson, Climate Skeptic or Climate Denier?

2023-10-27T16:31:55+00:00October 26th, 2023|Climate Change Denial and Misinformation, Climate Communications, Climate politics, Language|

Choose Your Climate Label Carefully... The new House Speaker, Mike Johnson, has been described in headlines by the Guardian, US Energy News, the Hill, and many other media outlets as a “Climate Skeptic.” Most of the articles identify his connection with the fossil fuel industry, and his 100% rating [...]

A Simple Way To Increase Climate Identity and Action

2023-08-27T15:36:00+00:00August 27th, 2023|Climate Communications, Identity, Language|

I am a SWIMMER! When I started in the climate movement I went in search of “magic words.” Something simple that I could say that would motivate others to take action. Perhaps you’ve also wished for those words. I found it was a fool’s errand. Not the search for [...]

What Climate Activists Miss – The Myth of the Funnel

2023-10-19T17:16:32+00:00August 26th, 2023|Climate Communications, Environmental Messaging|

Would you show up for a first date with a ring, a proposal for marriage, and your parents in tow? Of course not. But that’s what a lot of climate activists and communication professionals do by mistake. I was talking to the director of a Minnesota climate organization the [...]

We’re Losing the Climate War to Fossil Fuel Corporations and Republican Extremists, and We Don’t Even Know It

2023-08-09T15:58:58+00:00August 9th, 2023|Actions You Can Take, Climate Communications, Climate politics, Identity|

According to Anthony Leiserowitz, Director of the of the Yale Project of Climate Communication, “We are in a propaganda war with the fossil fuel industry, but we aren’t even on the battlefield.” To which I will add, that we don’t even know we’re in a war, or if we [...]

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