We make sure the world knows it.
You are solving environmental, climate, sustainability, and energy problems. You are replacing helplessness with hope. Ironically, that’s not enough. You have to compete for donors, volunteers and customers. SkyWaterEarth is a unique consultancy that supercharges your organization’s strategies and communications with expert guidance and proven processes. There’s never been a better time to join forces. (Just read today’s headlines.) Together, we’ll affect mind- and earth-changing outcomes.
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Better strategy + attraction = better results.
All CEO’s and directors have the responsibility of improving their company’s profit margin. If you work for a non-profit, you have the double-duty of raising funds and promoting your mission. SkyWaterEarth will help you deliver the right message to the right people at the right time, starting with your colleagues and volunteers, and then to the world at large. Learn how to attract the right followers as if the world depended on it. Because it does.
Learn how to evaluate your organization’s potential for growth with our free downloadable assessment
We are all connected.
Lead strategist, Hobart Stocking is an environmentalist, writer and entrepreneur who believes we
cannot save the world without savoring the world. When he’s not helping organizations grow and
achieve their missions, he’s sailing the Atlantic, climbing Mount Kenya or hiking across the Grand
Canyon. Hobie has 24 years of marketing experience and is happy to regale you with case studies
should you wish to join him on his upcoming walkabout in the deserts of the Southwest or by clicking here.
Connectivity at a higher level.
You are not alone in changing the world. There are others that share your values and can help spread
your message. SkyWaterEarth believes changing the world is a collective challenge and relies on our
interdependence. That’s why we’re developing the SkyWaterEarth Network. A group of organizations
with similar missions that can leverage each other’s experience and reach when they need to get the
word out. More details coming soon. Do you want to be notified when the network is up? Click here.
Learn how to evaluate your organization’s potential for growth with our free downloadable assessment
Environmental and energy problems come in all sizes.
Fortunately, so do solutions.
SkyWaterEarth services are available in a format that meets your needs and budget.
Custom Consultancy is our most comprehensive offering. A typical duration is 30-45 days.
Workshops are a 1/2-day deep dive on how to bring power to your brand and messaging platform.
Speeches are typically one hour and packed with entertaining advice you, your team and your members
can use now to help drive your mission. Find a list of recent topics here.
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In order to save the world, we must also savor the world.*
Fear Versus Urgency in Climate Communications
The real debate around the climate crisis is not whether it’s happening, but how to get people to act. So the most important question for climate communicators is how do we create urgency and action without creating paralyzing fear or apathy. One side, catalyzed by David Wallace-Wells article in [...]
What Environmentalists and EV Enthusiasts Miss About Electric Pickup Trucks
Ford just invested $500M in Rivian, a startup making electric pickup trucks and SUVs. Rivian expects to sell 20,000 trucks in 2021. EV enthusiasts should be encouraged, right? But something is missing from this good news. The thing that is missing is sound. The US automotive industry spends $5B [...]
Burning Cathedrals
I am saddened by the destruction of Notre Dame. Not because I am a religious person. I’ve had the opportunity to visit holy places around the world: The Wailing Wall, and Temple on the Mount, the Kiyoto Shrines, or the Great Kiva at Chaco Canyon. But I am struck. [...]
The Green New Deal and Ham
Do you like The Green New Deal and ham?* I do not like them, Sam-I-am. I do not like The Green New Deal and ham…. Would you like them Here or there? … Sam! If you will let me be. I will try them. You will see. Say! I [...]
Can Big Oil and Utilities Help in the Transition from Carbon?
For a while there has been popular speculation that utilities were in a death spiral. They have been hit with pollution regulation, clean energy mandates, higher fuel costs and disruption from clean low cost distributed renewable energy. Their primary purpose has been to “keep-the-lights-on,” and the world is changing [...]
Heroes and Courage for the Climate
On April 1st, 1940 in the small village of Ihithe, Kenya, a young girl was born. Her name was Wangari. Her parents were proud, and this is the way it is for all of us. We are the product of the hopes and dreams of our ancestors. While some [...]
Ancient Fractal Beauty
Walking through the forest, I am at peace. A soft carpet of red pine needles mutes my footfall, while my eyes follow the trail ahead. It turns and twists organically following the Cascade River valley a hundred feet below. I grew up as a feral child. Like Tarzan, I [...]
Sitting Still in the Woods in the Aftermath of Kavanaugh
The feathers of a sparrow drift down like snow out of a sky made bluer by yellow leaves and white clouds. A victim of a Cooper’s hawk. Life seeking and reducing everything to amino acids. The Junko is oblivious. The energy of the sparrow will power the hawk for [...]
A Good Day – Mountain of Brightness
The world is green, cool and humid. The land falls away over a valley, and beyond that, another and another. I ask the driver of the Land Rover to let us off a couple of miles from our camp at 10,000 feet. We are on the slopes of Mount [...]
Environmental Messaging – Creating Pictures from Numbers
Forests are the lungs of the earth. They give us about one third of the oxygen we breath, and they sequester carbon dioxide. Around the world, they absorb almost 40% of human carbon emissions and help slow the rate of global warming. I am walking along the east side [...]
Environmental Messaging – Are You Amplifying These Frames?
Most of us are too busy to think. Yet we are constantly exposed to frames that reshape our thinking. For environmentalists, most of the frames we are exposed to are created by fossil fuel and right wing political think tanks. The result is that public opinion moves toward their [...]
Environmental Messaging – Clarity
Clarity is your most powerful tool in crafting your message. It confers sincerity, and sincerity, along with competence, builds credibility and trust. Our political discourse today is full of smoke. As a result, no one trusts politicians. The same occurs in the environmental movement. We talk too much, we [...]
A Good Day – Counting Stars
The lake is a mirror to the universe. I can not tell where the sky begins and the water ends. There is no boundary. The sun dips below a reef of clouds and the world turns orange. The earth turns and Venus rises as it’s twin reflection sinks. We [...]
Do You Know These Four Steps to Better Environmental Messaging?
You have been infected by fossil fuel companies. You are now spreading their infection. Please stop and wash your hands. To understand why the environmental movement is losing, one has to understand how we are being manipulated by the fossil fuel industry. I’ve written about this subject in Messages [...]
A Good Day – Trees
It’s been a while. Maybe two million years. For me personally, about sixty years. What, you ask? Since I’ve sat in a tree. Which is where I am right now. As a species we used to sit in trees. Mostly for safety and to escape nighttime predators; the lions [...]
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CONTACT SkyWaterEarth
L. Hobart Stocking
Founder and Chief Provocateur
hobart@skywaterearth.com
651-357-0110 (Cell 24×7)
Minnesota Office
689 Sue Place, Suite 210
St Paul, MN 55116
Atlanta Office
124 Chelsea Drive NE, Suite 10
Decatur, GA 30030