Climate and Identity

What Climate Leaders Might Fail to Understand About the Election

What Climate Leaders Might Fail to Understand About the Election

L. Hobart Stocking2022-12-02T20:18:38+00:00November 27th, 2022|Climate Communications, Climate Strategy, Identity|

... And What We Can Do About It. The election is over. We didn’t get shellacked as bad as we thought. We took a few state houses. Many political and climate leaders are calling it a victory. So we feel pretty good about our efforts. Even though we know [...]

Is the Marlboro Man Really the Identity We Need To Help With Climate Collapse?

Is the Marlboro Man Really the Identity We Need To Help With Climate Collapse?

L. Hobart Stocking2022-11-28T20:04:24+00:00November 27th, 2022|Climate Communications, Climate Strategy, Identity|

I saw an ad for a Chevy truck last night. It had all the requisite touch points: the deep base male voice-over, the truck driving up an impossible mountain, a female passenger adoring the ride, and by association, her driver. What caught my attention was the line “… equipped [...]