I have a confession. I read eclectically, and a portion of what I read is absurd. I am fascinated by Bigfoot, aliens, and Elvis. It’s not that I believe in Bigfoot or aliens, but I am curious this may be a reality for others. I guess it makes me [...]
Perhaps this is a cry of existential frustration, but I belong to half a dozen climate non-profits, and I’m noticing a pattern. The pattern could best be called climate atherosclerosis. A hardening of the arteries that may precede death. Or it might just be the cynicism of my old [...]
(Image Above Not a Video) No, this isn’t a post about climate denialism. I’m a climate activist, and I read a lot of posts and statements like the following. We are facing the hottest years in the history of mankind. 50 million Americans are under a heat advisory. Extreme [...]
I almost didn’t read Re-Imaging Change by Patrick Reinsborough and Doyle Canning. I’ll tell you why, though I’m going to bury the lead here, so stick with me. I first opened the book and sampled a page. Here’s an example: “As the story-based strategy approach has evolved, it has [...]
The Strategy and Language of the Gas Stove Culture Wars So you want to “ban” gas stoves? A firestorm erupted in January over the pollution of gas stoves. As climate activists, we reacted without a solid strategy and without testing the language we are using. Consequently, we may lose [...]
I focus my blogs on climate communication. How we can tell better stories and create better climate messages. This subject floats my boat. I am passionate about it. But I am also concerned about immediate climate action. In my recent post Losing Hope, I related how overwhelming the climate [...]
I have a friend who laments the loss of hope with regard to the climate challenge. I hear this a lot in climate organizations. You work your ass off for months or years trying to stop a toxic pipeline, and then they put it in anyway. Or you can’t connect [...]
... And What We Can Do About It. The election is over. We didn’t get shellacked as bad as we thought. We took a few state houses. Many political and climate leaders are calling it a victory. So we feel pretty good about our efforts. Even though we know [...]
I saw an ad for a Chevy truck last night. It had all the requisite touch points: the deep base male voice-over, the truck driving up an impossible mountain, a female passenger adoring the ride, and by association, her driver. What caught my attention was the line “… equipped [...]
In the late 1950s, Phillip Morris & Co. hired Leo Burnett Advertising to change the image of their feminine filtered cigarettes to make them more masculine. Filtered cigarettes were a technical ruse. They were supposed to be healthier and were mostly smoked by women. Burnett launched one of history’s [...]
