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Book Review: Cheaper, Faster, Better – by Tom Steyer

2024-06-09T16:14:00+00:00June 8th, 2024|Book Review, Business and Environment, Climate Change, Climate Strategy|

I like Tom Steyer. I’ve supported his campaign and his grassroots organizations since 2015 because he's a climate champion. He is an optimistic, strategic, and pragmatic thinker and this book is very much worth the easy read that it is. If you need a boost in well-reasoned climate optimism, [...]

Rising Tides of Concern: Why the Next Year Holds the Key to Our Climate Future

2023-12-04T18:32:19+00:00December 1st, 2023|Actions You Can Take, Climate politics, Climate Strategy, Reasons for Acting|

I have a confession. I read eclectically, and a portion of what I read is absurd. I am fascinated by Bigfoot, aliens, and Elvis. It’s not that I believe in Bigfoot or aliens, but I am curious this may be a reality for others. I guess it makes me [...]

Climate Book Review: Re-Imaging Change

2023-03-24T19:48:40+00:00March 19th, 2023|Book Review, Climate Communications, Climate Strategy, Environmental Messaging|

I almost didn’t read Re-Imaging Change by Patrick Reinsborough and Doyle Canning. I’ll tell you why, though I’m going to bury the lead here, so stick with me. I first opened the book and sampled a page. Here’s an example: “As the story-based strategy approach has evolved, it has [...]

So You Want To Ban Gas Stoves? Oops.

2023-03-01T17:06:06+00:00February 16th, 2023|Climate Communications, Climate politics, Climate Strategy, Environmental Messaging, Framing, Language|

The Strategy and Language of the Gas Stove Culture Wars So you want to “ban” gas stoves? A firestorm erupted in January over the pollution of gas stoves. As climate activists, we reacted without a solid strategy and without testing the language we are using. Consequently, we may lose [...]

What Climate Leaders Might Fail to Understand About the Election

2022-12-02T20:18:38+00:00November 27th, 2022|Climate Communications, Climate Strategy, Identity|

... And What We Can Do About It. The election is over. We didn’t get shellacked as bad as we thought. We took a few state houses. Many political and climate leaders are calling it a victory. So we feel pretty good about our efforts. Even though we know [...]

Is the Marlboro Man Really the Identity We Need To Help With Climate Collapse?

2022-11-28T20:04:24+00:00November 27th, 2022|Climate Communications, Climate Strategy, Identity|

I saw an ad for a Chevy truck last night. It had all the requisite touch points: the deep base male voice-over, the truck driving up an impossible mountain, a female passenger adoring the ride, and by association, her driver. What caught my attention was the line “… equipped [...]

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