Climate Strategy: Are We Inadvertently Causing Climate Backlash?

2020-09-02T18:57:45+00:00September 1st, 2020|Climate Communications, Climate Strategy, Environmental Messaging, Reasons for Acting|

The other day I was talking to my daughter on the phone when I noticed a subtle change in her reaction to the pandemic. I believe this also applies to the climate crisis. She said she’d just gotten back from a run to Target with her youngest daughter and [...]

Climate Activists: Are You Stuck Fighting the Dominant Narratives?

2020-07-30T15:04:52+00:00July 30th, 2020|Climate Communications, Climate politics, Climate Strategy, Environmental Messaging|

We Need to Pivot to Our Own.   I am giving testimony to an administrative law judge on the impact of climate change on Minnesota crops, and why we shouldn’t allow a dirty tar sands pipeline to be built in our state. There are three hundred people in the [...]

This One Key Element In Your Climate Message Can Change the World

2020-06-22T21:09:50+00:00June 22nd, 2020|Climate Communications, Climate Strategy, Environmental Messaging|

I am heading west. The land is brushed with a thousand shades of khaki and rust. As I rise up out of the Missouri breaks, the sun slides under a reef of clouds and lights the horizon for a thousand miles. Hawks stand witness as they sit on fence [...]

The Language of this Moment in the Streets Will Cause Us to Succeed or Fail

2020-06-20T15:30:16+00:00June 11th, 2020|Climate Communications, Climate politics, Climate Strategy, Environmental Messaging|

Black Lives Matter! I can't breathe. George Floyd. No justice/no peace. Defund the police. Protestors. Looters. Riots. Law and order. Activism is not terrorism. Movements and causes rise and fall based on the language they use. Not only the current events, but the climate and environmental movements as well. [...]

What Is Your Vision for a Better Climate Future?

2020-04-29T16:35:19+00:00April 28th, 2020|Climate Communications, Climate Strategy, Environmental Messaging|

I am captivated by maps. They possess some magical pull on my imagination. Names take on a mystical significance with the rhythm of their syllables; the Serengeti, Ngorongoro, Kyoto and the Cauca. This could just be a romantic reflection, but I am curious about our human attraction to horizons. [...]

What Can We Message About Climate Now?

2020-04-18T21:02:08+00:00April 18th, 2020|Climate Communications, Climate Strategy, Environmental Messaging|

As climate communicators, we are all struggling with three main questions during the pandemic. The first is when is an appropriate time to restart our messaging. The second is what messages work best during these times. The third is which audience targets yield the biggest benefits. A number of [...]

Focus on Differences Between the Pandemic and the Climate Crisis

2020-04-13T17:16:20+00:00April 13th, 2020|Actions You Can Take, Climate Communications, Climate Strategy, Environmental Messaging|

Remember when some kid told you that tennis balls had poison gas in them, and if you cut them open you would die? This became a widespread belief, or credo among my childhood friends. A credo may have some elements of truth, or sound true, or it can be [...]

Will Old Climate Strategies and Communications Work in this New World?

2020-03-18T21:27:53+00:00March 18th, 2020|Climate Strategy, Energy Policy, Environmental Messaging, Green New Deal, Renewable Energy|

Anytime there is a disruption to society, there is also an opportunity to change the status quo. The disruption caused by the COVID-19 pandemic is terrible and deadly. Many of my clients in environmental and climate organizations are now changing focus on how to immediately help our fellow citizens. [...]

Do You Make These Three Mistakes When Posting to Facebook on Climate?

2020-02-26T20:26:33+00:00February 26th, 2020|Climate Communications, Climate Strategy, Environmental Messaging|

When your hair is on fire, what should you do? Run around and keep yelling, “My hair is on fire?” Or perhaps ask people for help?  After all, they can see your hair is on fire. The same thing applies to the climate crisis. Our house is on fire. [...]

Climate Strategy – Are We Ignoring Rural America?

2020-01-15T18:56:13+00:00January 14th, 2020|Climate Communications, Climate politics, Climate Strategy, Reasons for Acting|

I have a friend who grew up in rural Minnesota. His favorite expression is, “You can’t put a duck bill on a beaver and call it a platypus.” This aphorism pretty much sums up urban thinking about rural America. We try to make it something it isn’t, and then [...]