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The Climate Activist Issues Trap and How To Avoid Getting Caught

2021-03-01T17:53:39+00:00February 28th, 2021|Climate Communications, Environmental Messaging, Stories|

I’ve seen dozens of climate and environmental campaigns over the last 10 years. Almost every one falls into the issues trap. It’s the tactic of fighting a climate or environmental problem with facts and reason, rather than calling out the underlying violation of our values and telling a story. [...]

How We’re Screwing Renewables With Our Response to the Texas Big Freeze Grid Disaster

2021-02-22T17:56:03+00:00February 17th, 2021|Climate Communications, Environmental Messaging, Framing|

Once again, Charlie Brown climate media and communicators are trying to kick Lucy’s proverbial football as she yanks it away. Right wing fossil fuel sponsored Lucy is the Wall Street Journal and Fox News. Their football frame is blaming Texas power outages on frozen wind turbines and renewables. What [...]

Toxic Tar Sands Pipelines Pump Enbr!dge Pus – Is There a Role for Disgust in Climate Communications?

2021-02-01T22:39:07+00:00February 1st, 2021|General|

Maybe that sounds like hyperbole, but I’ll bet you had a visceral reaction of disgust to the word pus in the title? Why is that, and is there a role for disgust in our climate communications? Without going into the emotion of disgust too deeply, researchers believe it is [...]