Frames and Framing – A Better Way To Think About Climate Messaging

2021-08-10T19:03:56+00:00August 10th, 2021|Climate Communications, Environmental Messaging, Framing|

Part V When I became a climate activist, I believed that there must be some phrase or a set of magic words that would get others to see the climate threat and act. Searching for these words was a fool’s errand. I knew words held power. But I was [...]

Thelma and Louise, Personal Action, and Climate Responsibility

2021-06-23T19:23:21+00:00June 20th, 2021|Actions You Can Take, Climate Change Denial and Misinformation, Framing, Reasons for Acting|

My next personal act of climate responsibility is to limit my driving to no more than 6,000 miles per year. For those without cars this may still seem like a lot. I'd rather not have to use a car. Maybe this will be hard? We’ll see. In December of [...]

Climate Movement and Media Continue To Bolster Fossil Fuel Frames

2021-06-17T15:16:51+00:00June 16th, 2021|Climate Communications, Environmental Messaging, Framing|

I received an email from the New Yorker on a post by Bill McKibben. The subject line was “Big Oil’s Bad Day.” McKibben is the founder of 350.org of which I am an active member. He probably didn’t write the email subject line, but whoever did, fell into a [...]

Is Your Climate Campaign Boring?

2021-05-04T16:12:55+00:00May 3rd, 2021|Climate Communications, Climate politics, Environmental Messaging, Framing|

It’s possible. If your campaign isn’t boring, then don’t read this. But boring can be deadly. We live in an attention-based economy. 1000 messages a day compete for our attention and we respond to buzzes, rings, and the crisis of the minute, to say nothing of commercials of fat [...]

How We’re Screwing Renewables With Our Response to the Texas Big Freeze Grid Disaster

2021-02-22T17:56:03+00:00February 17th, 2021|Climate Communications, Environmental Messaging, Framing|

Once again, Charlie Brown climate media and communicators are trying to kick Lucy’s proverbial football as she yanks it away. Right wing fossil fuel sponsored Lucy is the Wall Street Journal and Fox News. Their football frame is blaming Texas power outages on frozen wind turbines and renewables. What [...]

Our Strategy and Messaging Around the Election – Count Every Vote!

2020-10-30T15:35:19+00:00October 29th, 2020|Climate Communications, Climate politics, Framing|

There is a great deal of worry around the election. That the election will be fair and that your vote will be counted. That the election won’t be stolen in some way. For us to achieve these goals requires a strategy as well as consistent messaging. The two are [...]

Climate Communicators – Be Careful of the Economic Narrative

2020-04-15T22:24:21+00:00April 15th, 2020|Climate Communications, Framing, Green New Deal|

I’d just finished giving testimony to an administrative law judge on why a new dirty tar sands pipeline was a bad idea. It is the climate equivalent of putting 40 black smoking coal plants in my state. There was a group of Union Local 49 guys in yellow t-shirts [...]

The Bad Framing of the “People’s Bailout Campaign”

2020-04-02T17:40:08+00:00April 2nd, 2020|Climate Communications, Framing|

As communicators, we know words matter. They influence whether we are attracting people to a new idea or unconsciously turning them off. Naming the “People’s Bailout Campaign," by a coalition of groups, is one example where we could have done better with our words. Why? Because the campaign name [...]