Our Strategy and Messaging Around the Election – Count Every Vote!

2020-10-30T15:35:19+00:00October 29th, 2020|Climate Communications, Climate politics, Framing|

There is a great deal of worry around the election. That the election will be fair and that your vote will be counted. That the election won’t be stolen in some way. For us to achieve these goals requires a strategy as well as consistent messaging. The two are [...]

Climate Communicators – Be Careful of the Economic Narrative

2020-04-15T22:24:21+00:00April 15th, 2020|Climate Communications, Framing, Green New Deal|

I’d just finished giving testimony to an administrative law judge on why a new dirty tar sands pipeline was a bad idea. It is the climate equivalent of putting 40 black smoking coal plants in my state. There was a group of Union Local 49 guys in yellow t-shirts [...]

The Bad Framing of the “People’s Bailout Campaign”

2020-04-02T17:40:08+00:00April 2nd, 2020|Climate Communications, Framing|

As communicators, we know words matter. They influence whether we are attracting people to a new idea or unconsciously turning them off. Naming the “People’s Bailout Campaign," by a coalition of groups, is one example where we could have done better with our words. Why? Because the campaign name [...]