We make sure the world knows it.
You are solving environmental, climate, sustainability, and energy problems. You are replacing helplessness with hope. Ironically, that’s not enough. You have to compete for donors, volunteers and customers. SkyWaterEarth is a unique consultancy that supercharges your organization’s strategies and communications with expert guidance and proven processes. There’s never been a better time to join forces. (Just read today’s headlines.) Together, we’ll affect mind- and earth-changing outcomes.
Learn how to evaluate your organization’s potential for growth with our free downloadable assessment
Better strategy + attraction = better results.
All CEO’s and directors have the responsibility of improving their company’s profit margin. If you work for a non-profit, you have the double-duty of raising funds and promoting your mission. SkyWaterEarth will help you deliver the right message to the right people at the right time, starting with your colleagues and volunteers, and then to the world at large. Learn how to attract the right followers as if the world depended on it. Because it does.
Learn how to evaluate your organization’s potential for growth with our free downloadable assessment
We are all connected.
Lead strategist, Hobart Stocking is an environmentalist, writer and entrepreneur who believes we
cannot save the world without savoring the world. When he’s not helping organizations grow and
achieve their missions, he’s sailing the Atlantic, climbing Mount Kenya or hiking across the Grand
Canyon. Hobie has 24 years of marketing experience and is happy to regale you with case studies
should you wish to join him on his upcoming walkabout in the deserts of the Southwest or by clicking here.
Connectivity at a higher level.
You are not alone in changing the world. There are others that share your values and can help spread
your message. SkyWaterEarth believes changing the world is a collective challenge and relies on our
interdependence. That’s why we’re developing the SkyWaterEarth Network. A group of organizations
with similar missions that can leverage each other’s experience and reach when they need to get the
word out. More details coming soon. Do you want to be notified when the network is up? Click here.
Learn how to evaluate your organization’s potential for growth with our free downloadable assessment
Environmental and energy problems come in all sizes.
Fortunately, so do solutions.
SkyWaterEarth services are available in a format that meets your needs and budget.
Custom Consultancy is our most comprehensive offering. A typical duration is 30-45 days.
Workshops are a 1/2-day deep dive on how to bring power to your brand and messaging platform.
Speeches are typically one hour and packed with entertaining advice you, your team and your members
can use now to help drive your mission. Find a list of recent topics here.
Learn how to evaluate your organization’s potential for growth with our free downloadable assessment
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In order to save the world, we must also savor the world.*
The Coup Attempt is Not Over! Climate Champions – Let’s Pay Attention To Our Words.
Folks, the coup attempt to overthrow our democracy on January 6th by Trump traitors is not over! Not by a long shot. The battle is now being waged in the words we use to describe what happened, and will determine what happens next. For those in the climate movement [...]
Why Aren’t Our Climate Communications More Like Hallmark Ads?
You remember the ones. The scene of the soldier hitchhiking though a blizzard to make it home for Christmas. His mother waiting, holding his worn photo in her hand and brushing it gently. The joy on her face as he enters her kitchen. Then the hug. Wait for it. [...]
Using a Value’s Sandwich to Spur Climate Action in 2021
As a climate champion, do you know how to use this one tip... a values sandwich, to get action on your climate projects? What’s a values sandwich, and how can it help our climate causes? This communication tip works just as well for Uncle Ralph at Thanksgiving as stopping [...]
A Few Positive Words for Climate Activists
I have a friend who wanted to get involved in the climate movement and wondered what organizations would be appropriate for his interests? I asked him some questions, one of which was… how would he describe himself? He answered, “Well, you know me. I’m no tree hugger.” Ouch. It’s [...]
What Happens To Our Climate When Democracy Dies? (And what we can do about it.)
(Photo by Angus Mordant/www.angusmordant.com ) If you are a climate activist, or care about what happens to the earth or environment, then read this carefully. Our democracy is on the endangered species list. It is dying. And when it does, there will be no hope for the climate, ourselves, or [...]
The Bass-Oreno
I suppose the Bass-Oreno saved my life. Other than it’s preposterous name, all I knew about it was that it was made by the South Bend Bait Company of Indiana, and it caught bass. For a ten-year old, that was magic enough. I found it a couple years ago [...]
Strategy – Where Do Climate Champions Go Now?
Here’s a contrarian viewpoint. Regardless of who wins this election, climate champions still have a lot of work to do. I don’t mean the nut’s and bolts work of trying to rebuild the Clean Power Plan, re-enter the Paris Accord, our launch the Green New Deal. We have to [...]
Our Strategy and Messaging Around the Election – Count Every Vote!
There is a great deal of worry around the election. That the election will be fair and that your vote will be counted. That the election won’t be stolen in some way. For us to achieve these goals requires a strategy as well as consistent messaging. The two are [...]
Climate Activists… Don’t Tell Me What To Do.
“You need to lighten up a little.” “I’m not angry.” “Yes, you are.” “No! I’m not!” This is a conversation I observed between my daughter and her 10 year-old. It reminds me that no one likes to be told what to do. Not kids, and not adults. Telling people [...]
Climate Strategy: Are We Inadvertently Causing Climate Backlash?
The other day I was talking to my daughter on the phone when I noticed a subtle change in her reaction to the pandemic. I believe this also applies to the climate crisis. She said she’d just gotten back from a run to Target with her youngest daughter and [...]
One Tip That Improved My Climate Communications.
Warning: Nerd Alert. Nerd Alert. (But I'll make this easy.) Ever wonder why some of your climate communications work better than others? Some emails get more opens. Some campaigns get more calls to your elected officials. Some fundraising gets more responses? Once you master this secret magic formula, it [...]
Climate Activists: Are You Stuck Fighting the Dominant Narratives?
We Need to Pivot to Our Own. I am giving testimony to an administrative law judge on the impact of climate change on Minnesota crops, and why we shouldn’t allow a dirty tar sands pipeline to be built in our state. There are three hundred people in the room. [...]
Reconciliation
I am talking to Phyllis Young at Oceti Sakowin about the Dakota Access Pipeline (DAPL) and her thoughts on clean renewable energy. The day is hot and sunny. A dry wind blows through the camp creating dust devils as horses parade down the main dirt road lined with flags [...]
This One Key Element In Your Climate Message Can Change the World
I am heading west. The land is brushed with a thousand shades of khaki and rust. As I rise up out of the Missouri breaks, the sun slides under a reef of clouds and lights the horizon for a thousand miles. Hawks stand witness as they sit on fence [...]
A poem. V’ahavta by Aurora Levins Morales
A poem. V'ahavta by Aurora Levins Morales. Say these words when you lie down and when you rise up, when you go out and when you return. In times of mourning and in times of joy. Inscribe them on your doorposts, embroider them on your garments, tattoo them on [...]
Learn how to evaluate your organization’s potential for growth with our free downloadable assessment
CONTACT SkyWaterEarth
L. Hobart Stocking
Founder and Chief Provocateur
hobart@skywaterearth.com
651-357-0110 (Cell 24×7)
Minnesota Office
689 Sue Place, Suite 210
St Paul, MN 55116
Atlanta Office
124 Chelsea Drive NE, Suite 10
Decatur, GA 30030