We make sure the world knows it.
You are solving environmental, climate, sustainability, and energy problems. You are replacing helplessness with hope. Ironically, that’s not enough. You have to compete for donors, volunteers and customers. SkyWaterEarth is a unique consultancy that supercharges your organization’s strategies and communications with expert guidance and proven processes. There’s never been a better time to join forces. (Just read today’s headlines.) Together, we’ll affect mind- and earth-changing outcomes.
Learn how to evaluate your organization’s potential for growth with our free downloadable assessment
Better strategy + attraction = better results.
All CEO’s and directors have the responsibility of improving their company’s profit margin. If you work for a non-profit, you have the double-duty of raising funds and promoting your mission. SkyWaterEarth will help you deliver the right message to the right people at the right time, starting with your colleagues and volunteers, and then to the world at large. Learn how to attract the right followers as if the world depended on it. Because it does.
Learn how to evaluate your organization’s potential for growth with our free downloadable assessment
We are all connected.
Lead strategist, Hobart Stocking is an environmentalist, writer and entrepreneur who believes we
cannot save the world without savoring the world. When he’s not helping organizations grow and
achieve their missions, he’s sailing the Atlantic, climbing Mount Kenya or hiking across the Grand
Canyon. Hobie has 24 years of marketing experience and is happy to regale you with case studies
should you wish to join him on his upcoming walkabout in the deserts of the Southwest or by clicking here.
Connectivity at a higher level.
You are not alone in changing the world. There are others that share your values and can help spread
your message. SkyWaterEarth believes changing the world is a collective challenge and relies on our
interdependence. That’s why we’re developing the SkyWaterEarth Network. A group of organizations
with similar missions that can leverage each other’s experience and reach when they need to get the
word out. More details coming soon. Do you want to be notified when the network is up? Click here.
Learn how to evaluate your organization’s potential for growth with our free downloadable assessment
Environmental and energy problems come in all sizes.
Fortunately, so do solutions.
SkyWaterEarth services are available in a format that meets your needs and budget.
Custom Consultancy is our most comprehensive offering. A typical duration is 30-45 days.
Workshops are a 1/2-day deep dive on how to bring power to your brand and messaging platform.
Speeches are typically one hour and packed with entertaining advice you, your team and your members
can use now to help drive your mission. Find a list of recent topics here.
Learn how to evaluate your organization’s potential for growth with our free downloadable assessment
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In order to save the world, we must also savor the world.*
One Tip That Improved My Climate Communications.
Warning: Nerd Alert. Nerd Alert. (But I'll make this easy.) Ever wonder why some of your climate communications work better than others? Some emails get more opens. Some campaigns get more calls to your elected officials. Some fundraising gets more responses? Once you master this secret magic formula, it [...]
Climate Activists: Are You Stuck Fighting the Dominant Narratives?
We Need to Pivot to Our Own. I am giving testimony to an administrative law judge on the impact of climate change on Minnesota crops, and why we shouldn’t allow a dirty tar sands pipeline to be built in our state. There are three hundred people in the room. [...]
Reconciliation
I am talking to Phyllis Young at Oceti Sakowin about the Dakota Access Pipeline (DAPL) and her thoughts on clean renewable energy. The day is hot and sunny. A dry wind blows through the camp creating dust devils as horses parade down the main dirt road lined with flags [...]
This One Key Element In Your Climate Message Can Change the World
I am heading west. The land is brushed with a thousand shades of khaki and rust. As I rise up out of the Missouri breaks, the sun slides under a reef of clouds and lights the horizon for a thousand miles. Hawks stand witness as they sit on fence [...]
A poem. V’ahavta by Aurora Levins Morales
A poem. V'ahavta by Aurora Levins Morales. Say these words when you lie down and when you rise up, when you go out and when you return. In times of mourning and in times of joy. Inscribe them on your doorposts, embroider them on your garments, tattoo them on [...]
The Language of this Moment in the Streets Will Cause Us to Succeed or Fail
Black Lives Matter! I can't breathe. George Floyd. No justice/no peace. Defund the police. Protestors. Looters. Riots. Law and order. Activism is not terrorism. Movements and causes rise and fall based on the language they use. Not only the current events, but the climate and environmental movements as well. [...]
How to Counter False Choice Frames About Climate or COVID-19
"Do you want to eat your peas with a fork or a knife?" is a well known false choice that parents use with kids. In either choice, hopefully, they will eat their peas. False choices are a particular type of frame. They are used a lot with both climate [...]
Crows Explain Why the Death Toll In Trump’s Pandemic Doesn’t Count
The death toll does matter, but I want to tell you a story. When I was a kid, my father stopped to get gas at a country station. I saw an old man sitting in the shade outside. He was dressed in a torn hunting vest and ragged clothes. [...]
Playing Whack-A-Mole With Issue-Based Climate Campaigns
I get a hundred climate emails a day. Most of them are issues-based. For example, I recently read that the Trump administration has rolled back, or in the process of rolling back 108 environmental/climate regulations. Each of these is an issue in itself. All of these rollbacks combined are [...]
Did We Just Miss the Moment of Renewable Energy Convergence?
We need some good news during this period of national chaos. There were three news stories this week that could be missed during the pandemic, but together they signal the moment of convergence for clean low cost renewable energy. Convergence means the merging of distinct things. In this case, [...]
What Is Your Vision for a Better Climate Future?
I am captivated by maps. They possess some magical pull on my imagination. Names take on a mystical significance with the rhythm of their syllables; the Serengeti, Ngorongoro, Kyoto and the Cauca. This could just be a romantic reflection, but I am curious about our human attraction to horizons. [...]
What Can We Message About Climate Now?
As climate communicators, we are all struggling with three main questions during the pandemic. The first is when is an appropriate time to restart our messaging. The second is what messages work best during these times. The third is which audience targets yield the biggest benefits. A number of [...]
Climate Communicators – Be Careful of the Economic Narrative
I’d just finished giving testimony to an administrative law judge on why a new dirty tar sands pipeline was a bad idea. It is the climate equivalent of putting 40 black smoking coal plants in my state. There was a group of Union Local 49 guys in yellow t-shirts [...]
Focus on Differences Between the Pandemic and the Climate Crisis
Remember when some kid told you that tennis balls had poison gas in them, and if you cut them open you would die? This became a widespread belief, or credo among my childhood friends. A credo may have some elements of truth, or sound true, or it can be [...]
Green Snakes and Petroglyphs
(When I was in jail once, I could only sustain myself with my imagination. Pandemic social distancing feels similar, yet as necessary as fighting for the earth. We do it for each other because we care for each other. So this is for all my friends that are feeling [...]
Learn how to evaluate your organization’s potential for growth with our free downloadable assessment
CONTACT SkyWaterEarth
L. Hobart Stocking
Founder and Chief Provocateur
hobart@skywaterearth.com
651-357-0110 (Cell 24×7)
Minnesota Office
689 Sue Place, Suite 210
St Paul, MN 55116
Atlanta Office
124 Chelsea Drive NE, Suite 10
Decatur, GA 30030