We make sure the world knows it.
You are solving environmental, climate, sustainability, and energy problems. You are replacing helplessness with hope. Ironically, that’s not enough. You have to compete for donors, volunteers and customers. SkyWaterEarth is a unique consultancy that supercharges your organization’s strategies and communications with expert guidance and proven processes. There’s never been a better time to join forces. (Just read today’s headlines.) Together, we’ll affect mind- and earth-changing outcomes.
Learn how to evaluate your organization’s potential for growth with our free downloadable assessment
Better strategy + attraction = better results.
All CEO’s and directors have the responsibility of improving their company’s profit margin. If you work for a non-profit, you have the double-duty of raising funds and promoting your mission. SkyWaterEarth will help you deliver the right message to the right people at the right time, starting with your colleagues and volunteers, and then to the world at large. Learn how to attract the right followers as if the world depended on it. Because it does.
Learn how to evaluate your organization’s potential for growth with our free downloadable assessment
We are all connected.
Lead strategist, Hobart Stocking is an environmentalist, writer and entrepreneur who believes we
cannot save the world without savoring the world. When he’s not helping organizations grow and
achieve their missions, he’s sailing the Atlantic, climbing Mount Kenya or hiking across the Grand
Canyon. Hobie has 24 years of marketing experience and is happy to regale you with case studies
should you wish to join him on his upcoming walkabout in the deserts of the Southwest or by clicking here.
Connectivity at a higher level.
You are not alone in changing the world. There are others that share your values and can help spread
your message. SkyWaterEarth believes changing the world is a collective challenge and relies on our
interdependence. That’s why we’re developing the SkyWaterEarth Network. A group of organizations
with similar missions that can leverage each other’s experience and reach when they need to get the
word out. More details coming soon. Do you want to be notified when the network is up? Click here.
Learn how to evaluate your organization’s potential for growth with our free downloadable assessment
Environmental and energy problems come in all sizes.
Fortunately, so do solutions.
SkyWaterEarth services are available in a format that meets your needs and budget.
Custom Consultancy is our most comprehensive offering. A typical duration is 30-45 days.
Workshops are a 1/2-day deep dive on how to bring power to your brand and messaging platform.
Speeches are typically one hour and packed with entertaining advice you, your team and your members
can use now to help drive your mission. Find a list of recent topics here.
Learn how to evaluate your organization’s potential for growth with our free downloadable assessment
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In order to save the world, we must also savor the world.*
The Bad Framing of the “People’s Bailout Campaign”
As communicators, we know words matter. They influence whether we are attracting people to a new idea or unconsciously turning them off. Naming the “People’s Bailout Campaign," by a coalition of groups, is one example where we could have done better with our words. Why? Because the campaign name [...]
Solitude in the Time of Corona
I am hiking. The long trail up the mountain stretches out ahead. It’s a bright spring day on the North Shore of Lake Superior. The trees are desperately sprouting leaves celebrating the green ouroboros. While the air is cold, the earth is warm. A raven squawks from across the [...]
Will Old Climate Strategies and Communications Work in this New World?
Anytime there is a disruption to society, there is also an opportunity to change the status quo. The disruption caused by the COVID-19 pandemic is terrible and deadly. Many of my clients in environmental and climate organizations are now changing focus on how to immediately help our fellow citizens. [...]
Restarting Our Economy When It’s 35 Degrees Below Zero
I’m from Minnesota. I remember when we had snow and cold winters. We don’t much anymore. One year, we got two 18 inch snowfalls a day apart, and then the weather turned really cold. For the first week, people pretty much hunkered down. We knew it would end someday, [...]
Do You Know How To Use the “Contagious” Quality of Values and Stories?
If you are reading this, chances are you’re a climate communicator. You may also be frustrated with the progress we’ve made over the last 30 years. The communication techniques of dull fact-based presentations, or the abject fear we’ve painted haven’t worked, and won’t work simply by doubling down. So [...]
Corona Virus and Climate – Walls Won’t Help
I am struck by the similarities of the Corona Virus and the Climate Crisis. They are both equal opportunity threats to our way of life. The COVID-19 virus will not be stopped by walls, and neither will the impact of climate. Yet there is a common path forward. In [...]
Do You Make These Three Mistakes When Posting to Facebook on Climate?
When your hair is on fire, what should you do? Run around and keep yelling, “My hair is on fire?” Or perhaps ask people for help? After all, they can see your hair is on fire. The same thing applies to the climate crisis. Our house is on fire. [...]
Climate Strategy – Are We Ignoring Rural America?
I have a friend who grew up in rural Minnesota. His favorite expression is, “You can’t put a duck bill on a beaver and call it a platypus.” This aphorism pretty much sums up urban thinking about rural America. We try to make it something it isn’t, and then [...]
Climate Communications and the Apocalypse – Should We Blow Them Up?
I have a friend that says that in order to change the presidency in America, we need to have a stock market crash. I know others, who claim to be environmentalists, that are secretly glad that Australia and California are burning to ash and hope for more disaster. Or [...]
My 2020 Climate Resolution… A Drastic Step?
I’ve been thinking about this for a while. I’m not a New Year’s Resolution type of person. For me, if I want to make a change, I usually just do it. Sometimes it takes a while. A couple of attempts. Changes can be really hard for any of us, [...]
Losing Hope on the Climate Crisis? Try This…
I have a friend who laments the loss of hope with regard to the climate challenge. I hear this a lot in climate organizations. You work your ass off for months or years trying to stop a toxic pipeline, and then they put it in anyway. Or you can’t [...]
What Is the Single Question I Get Asked Most About the Climate?
It usually happens after every talk I’ve given around the country. The talk is over and a few people are gathered up front to make 1:1 comments or ask a question. A person waits politely for other conversations to finish. Their question usually begins with a qualification such as, [...]
“Americans like Green New Deal’s goals, but they reject paying trillions to reach them.”
Really? This is a recent headline from a joint Washington Post and Kaiser Family Foundation survey. Both are reputable organizations. Yet part of the conclusion is misleading and based on a biased question from fossil fuel talking points. The takeaway from this headline seems to be that climate action [...]
What If Climate Could Unify America and the World?
Thank you for the work you do on climate. You are part of the solution to the biggest challenge ever faced by humankind. Future generations will look back and ask, how did you have the courage to put aside your differences and work together in the face of incredible [...]
The Last Raspberry
For me, the last raspberry is the sweetest. Perhaps bitter sweet. All summer I’ve watered them and kept invasive Japanese Beetles and birds off with netting, and tried to protect them, knowing this time was coming. I like to record the date of the last raspberry. Over 25 years, [...]
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CONTACT SkyWaterEarth
L. Hobart Stocking
Founder and Chief Provocateur
hobart@skywaterearth.com
651-357-0110 (Cell 24×7)
Minnesota Office
689 Sue Place, Suite 210
St Paul, MN 55116
Atlanta Office
124 Chelsea Drive NE, Suite 10
Decatur, GA 30030