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A Better Way to Think About Effective Climate Messaging

2021-08-10T18:28:46+00:00July 21st, 2021|Climate Communications, Environmental Messaging|

Part I I am frustrated. Walking out of my talk on the climate crisis, I know that I have failed. I’d prepared, rehearsed and had lots of facts about climate. The audience was polite, but at the end, their applause was tepid. While they likely care, they are unlikely [...]

Do You Make These Three Mistakes When Posting to Facebook on Climate?

2020-02-26T20:26:33+00:00February 26th, 2020|Climate Communications, Climate Strategy, Environmental Messaging|

When your hair is on fire, what should you do? Run around and keep yelling, “My hair is on fire?” Or perhaps ask people for help?  After all, they can see your hair is on fire. The same thing applies to the climate crisis. Our house is on fire. [...]

Environmental Messaging: Are Your Messages Hitting These Five Walls?

2018-01-20T04:33:59+00:00January 20th, 2018|Climate politics, Environmental Messaging|

We can be much more successful in getting people to act on the environment if we use better messaging. So much of our messaging is based on facts, doom and gloom, reacting to the frames put out by deniers, or trying to counter actions by the current administration. The [...]

10 Reasons to Be Optimistic on the Environment

2017-05-14T15:37:48+00:00May 16th, 2017|Climate politics, Environmental Messaging, General, Reasons for Acting, Renewable Energy|

The Trump administration is a disaster for Americans who want clean air and water and to reduce global warming. Under his onslaught, it is also easy to lose hope or become cynical. We should worry about Trump’s executive orders, but we should also be concerned with cynicism. If you [...]