Perhaps this is a cry of existential frustration, but I belong to half a dozen climate non-profits, and I’m noticing a pattern. The pattern could best be called climate atherosclerosis. A hardening of the arteries that may precede death. Or it might just be the cynicism of my old [...]
I am a SWIMMER! When I started in the climate movement I went in search of “magic words.” Something simple that I could say that would motivate others to take action. Perhaps you’ve also wished for those words. I found it was a fool’s errand. Not the search for [...]
... And What We Can Do About It. The election is over. We didn’t get shellacked as bad as we thought. We took a few state houses. Many political and climate leaders are calling it a victory. So we feel pretty good about our efforts. Even though we know [...]
I saw an ad for a Chevy truck last night. It had all the requisite touch points: the deep base male voice-over, the truck driving up an impossible mountain, a female passenger adoring the ride, and by association, her driver. What caught my attention was the line “… equipped [...]
In the late 1950s, Phillip Morris & Co. hired Leo Burnett Advertising to change the image of their feminine filtered cigarettes to make them more masculine. Filtered cigarettes were a technical ruse. They were supposed to be healthier and were mostly smoked by women. Burnett launched one of history’s [...]
