The One Question Every Climate Activist Needs To Ask…

2022-08-26T17:52:38+00:00August 21st, 2022|Climate Communications, Climate Strategy, Framing|

In the late 1950s, Phillip Morris & Co. hired Leo Burnett Advertising to change the image of their feminine filtered cigarettes to make them more masculine. Filtered cigarettes were a technical ruse. They were supposed to be healthier, but were mostly smoked by women. Burnett launched one of history’s [...]