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How to Frame the Right’s Bad Climate Ideas and Delay

2022-08-02T15:30:29+00:00July 24th, 2022|Climate Communications, Climate politics, Climate Strategy, Environmental Messaging, Framing, Language|

“We can no longer tolerate Republican’s bankrupt delay on climate.” Do you get an image or feeling on the quality of their delay from this sentence? If we want our ideas to spread, we must use words that create images and feelings and connect them to stories and narratives [...]

What’s Your Strategy for These Words of Climate Delay?

2022-10-01T17:56:20+00:00June 27th, 2022|Climate Change Denial and Misinformation, Climate Communications, Environmental Messaging, Language|

“We may not know what lies ahead, but it’s only human to search for it.” – Chevron This is the concluding sentence from a recent Chevron ad I saw. Seems innocuous. It’s lofty and inspirational and would likely slip past, except it raised my “cow waste” detector. We know [...]

What Junk Words Are You Using in the Climate Crisis?

2021-10-03T18:03:18+00:00October 3rd, 2021|Climate Change Denial and Misinformation, Climate Communications, Language|

There are no magic words. Words that you can say that will make people suddenly understand and then prevent our rapidly unfolding climate chaos. Some words are better than others, but lots of them are just junk. Of course there is more to the climate crisis than words. But [...]

The Coup Attempt is Not Over! Climate Champions – Let’s Pay Attention To Our Words.

2021-01-16T17:16:39+00:00January 13th, 2021|Climate Change Denial and Misinformation, Climate Communications, Climate politics, Language|

Folks, the coup attempt to overthrow our democracy on January 6th by Trump traitors is not over! Not by a long shot. The battle is now being waged in the words we use to describe what happened, and will determine what happens next. For those in the climate movement [...]