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Do I Smell a New Methane Gas Frame Being Created?

2023-02-15T17:58:53+00:00January 29th, 2021|Actions You Can Take, Climate Communications, Climate politics, Climate Strategy, Environmental Messaging|

Natural Gas, Fossil Gas, or Methane… Which Should We Use? Reality and truth should be bedrocks in climate communications, but what we believe often informs reality. Words influence these beliefs and thus our collective reality. Choose words that unconsciously activate the wrong neurons in the brains of our audience [...]

The Coup Attempt is Not Over! Climate Champions – Let’s Pay Attention To Our Words.

2021-01-16T17:16:39+00:00January 13th, 2021|Climate Change Denial and Misinformation, Climate Communications, Climate politics, Language|

Folks, the coup attempt to overthrow our democracy on January 6th by Trump traitors is not over! Not by a long shot. The battle is now being waged in the words we use to describe what happened, and will determine what happens next. For those in the climate movement [...]