We Have the Word “Drought” All Wrong

2022-05-26T17:18:16+00:00May 26th, 2022|Actions You Can Take, Climate Change, Climate Communications, Environmental Messaging|

I was in the great Southwest in April. I drove north up 84 toward Las Vegas, New Mexico glad to finally have a 40 mph tailwind. Halfway there, I ran into a tumbleweed storm. Hundreds of dusty rolling aliens flying across the road like some herd of strange frightened [...]

Bigfoot and Jackalope – Moving Beyond Reactive Climate Campaigns

2021-10-20T14:56:54+00:00October 10th, 2021|Actions You Can Take, Climate Communications, Climate politics, Climate Strategy|

Let’s say we wake up and find out that Jackalope are going extinct because they are being eaten by Bigfoot. After all, they are a favorite delicacy of Bigfoot. What do we do? We probably start a Save the Jackalope campaign... of course. We have to make people aware [...]

The Reconciliation Bill: Can You Overcome These 3 Climate Messaging Mistakes?

2021-09-26T17:11:32+00:00September 25th, 2021|Actions You Can Take, Climate Communications, Environmental Messaging|

What is the Reconciliation bill, what’s in it, and can we afford it? Once again, the Left and climate champions missed the messaging on the “$3.5T Reconciliation Bill,” and it may be DOA, primarily because of 3 mistakes. The Right didn’t have to spend much effort to do this, [...]

Thelma and Louise, Personal Action, and Climate Responsibility

2021-06-23T19:23:21+00:00June 20th, 2021|Actions You Can Take, Climate Change Denial and Misinformation, Framing, Reasons for Acting|

My next personal act of climate responsibility is to limit my driving to no more than 6,000 miles per year. For those without cars this may still seem like a lot. I'd rather not have to use a car. Maybe this will be hard? We’ll see. In December of [...]

Natural Gas, Fossil Gas, or Methane… Which Should We Use?

2021-12-16T20:07:39+00:00January 29th, 2021|Actions You Can Take, Climate Communications, Climate politics, Climate Strategy, Environmental Messaging|

Do I smell a new frame being created? Reality and truth should be bedrocks in climate communications, but what we believe often informs reality. Words influence these beliefs and thus our collective reality. Choose words that unconsciously activate the wrong neurons in the brains of our audience and we [...]

Focus on Differences Between the Pandemic and the Climate Crisis

2020-04-13T17:16:20+00:00April 13th, 2020|Actions You Can Take, Climate Communications, Climate Strategy, Environmental Messaging|

Remember when some kid told you that tennis balls had poison gas in them, and if you cut them open you would die? This became a widespread belief, or credo among my childhood friends. A credo may have some elements of truth, or sound true, or it can be [...]

Do You Know How To Use the “Contagious” Quality of Values and Stories?

2020-03-15T19:22:46+00:00March 15th, 2020|Actions You Can Take, Climate Change, Climate Communications|

If you are reading this, chances are you’re a climate communicator. You may also be frustrated with the progress we’ve made over the last 30 years. The communication techniques of dull fact-based presentations, or the abject fear we’ve painted haven’t worked, and won’t work simply by doubling down. So [...]

Corona Virus and Climate – Walls Won’t Help

2020-03-04T18:09:09+00:00March 4th, 2020|Actions You Can Take, Climate Communications, Environmental Messaging, Reasons for Acting, Renewable Energy|

I am struck by the similarities of the Corona Virus and the Climate Crisis. They are both equal opportunity threats to our way of life. The COVID-19 virus will not be stopped by walls, and neither will the impact of climate. Yet there is a common path forward. In [...]

My 2020 Climate Resolution… A Drastic Step?

2020-01-03T19:32:41+00:00January 3rd, 2020|Actions You Can Take, Climate Change Denial and Misinformation, Reasons for Acting|

I’ve been thinking about this for a while. I’m not a New Year’s Resolution type of person. For me, if I want to make a change, I usually just do it. Sometimes it takes a while. A couple of attempts. Changes can be really hard for any of us, [...]

Load More Posts