I have a confession. I read eclectically, and a portion of what I read is absurd. I am fascinated by Bigfoot, aliens, and Elvis. It’s not that I believe in Bigfoot or aliens, but I am curious this may be a reality for others. I guess it makes me [...]
According to Anthony Leiserowitz, Director of the of the Yale Project of Climate Communication, “We are in a propaganda war with the fossil fuel industry, but we aren’t even on the battlefield.” To which I will add, that we don’t even know we’re in a war, or if we [...]
(Image Above Not a Video) No, this isn’t a post about climate denialism. I’m a climate activist, and I read a lot of posts and statements like the following. We are facing the hottest years in the history of mankind. 50 million Americans are under a heat advisory. Extreme [...]
I focus my blogs on climate communication. How we can tell better stories and create better climate messages. This subject floats my boat. I am passionate about it. But I am also concerned about immediate climate action. In my recent post Losing Hope, I related how overwhelming the climate [...]
I have a friend who laments the loss of hope with regard to the climate challenge. I hear this a lot in climate organizations and among climate activists. You work your ass off for months or years trying to stop a toxic pipeline, and then they put it in [...]
I was in the great Southwest in April. I drove north up 84 toward Las Vegas, New Mexico glad to finally have a 40 mph tailwind. Halfway there, I ran into a tumbleweed storm. Hundreds of dusty rolling aliens flying across the road like some herd of strange frightened [...]
Let’s say we wake up and find out that Jackalope are going extinct because they are being eaten by Bigfoot. After all, they are a favorite delicacy of Bigfoot. What do we do? We probably start a Save the Jackalope campaign... of course. We have to make people aware [...]
What is the Reconciliation bill, what’s in it, and can we afford it? Once again, the Left and climate champions missed the messaging on the “$3.5T Reconciliation Bill,” and it may be DOA, primarily because of 3 mistakes. The Right didn’t have to spend much effort to do this, [...]
My next personal act of climate responsibility is to limit my driving to no more than 6,000 miles per year. For those without cars this may still seem like a lot. I'd rather not have to use a car. Maybe this will be hard? We’ll see. In December of [...]
Natural Gas, Fossil Gas, or Methane… Which Should We Use? Reality and truth should be bedrocks in climate communications, but what we believe often informs reality. Words influence these beliefs and thus our collective reality. Choose words that unconsciously activate the wrong neurons in the brains of our audience [...]
