I focus my blogs on climate communication. How we can tell better stories and create better climate messages. This subject floats my boat. I am passionate about it. But I am also concerned about immediate climate action. In my recent post Losing Hope, I related how overwhelming the climate [...]
I have a friend who laments the loss of hope with regard to the climate challenge. I hear this a lot in climate organizations. You work your ass off for months or years trying to stop a toxic pipeline, and then they put it in anyway. Or you can’t connect [...]
I was in the great Southwest in April. I drove north up 84 toward Las Vegas, New Mexico glad to finally have a 40 mph tailwind. Halfway there, I ran into a tumbleweed storm. Hundreds of dusty rolling aliens flying across the road like some herd of strange frightened [...]
Let’s say we wake up and find out that Jackalope are going extinct because they are being eaten by Bigfoot. After all, they are a favorite delicacy of Bigfoot. What do we do? We probably start a Save the Jackalope campaign... of course. We have to make people aware [...]
What is the Reconciliation bill, what’s in it, and can we afford it? Once again, the Left and climate champions missed the messaging on the “$3.5T Reconciliation Bill,” and it may be DOA, primarily because of 3 mistakes. The Right didn’t have to spend much effort to do this, [...]
My next personal act of climate responsibility is to limit my driving to no more than 6,000 miles per year. For those without cars this may still seem like a lot. I'd rather not have to use a car. Maybe this will be hard? We’ll see. In December of [...]
Natural Gas, Fossil Gas, or Methane… Which Should We Use? Reality and truth should be bedrocks in climate communications, but what we believe often informs reality. Words influence these beliefs and thus our collective reality. Choose words that unconsciously activate the wrong neurons in the brains of our audience [...]
A poem. V'ahavta by Aurora Levins Morales. Say these words when you lie down and when you rise up, when you go out and when you return. In times of mourning and in times of joy. Inscribe them on your doorposts, embroider them on your garments, tattoo them on [...]
Remember when some kid told you that tennis balls had poison gas in them, and if you cut them open you would die? This became a widespread belief, or credo among my childhood friends. A credo may have some elements of truth, or sound true, or it can be [...]
If you are reading this, chances are you’re a climate communicator. You may also be frustrated with the progress we’ve made over the last 30 years. The communication techniques of dull fact-based presentations, or the abject fear we’ve painted haven’t worked, and won’t work simply by doubling down. So [...]
