We make sure the world knows it.
You are solving environmental, climate, sustainability, and energy problems. You are replacing helplessness with hope. Ironically, that’s not enough. You have to compete for donors, volunteers and customers. SkyWaterEarth is a unique consultancy that supercharges your organization’s strategies and communications with expert guidance and proven processes. There’s never been a better time to join forces. (Just read today’s headlines.) Together, we’ll affect mind- and earth-changing outcomes.
Learn how to evaluate your organization’s potential for growth with our free downloadable assessment
Better strategy + attraction = better results.
All CEO’s and directors have the responsibility of improving their company’s profit margin. If you work for a non-profit, you have the double-duty of raising funds and promoting your mission. SkyWaterEarth will help you deliver the right message to the right people at the right time, starting with your colleagues and volunteers, and then to the world at large. Learn how to attract the right followers as if the world depended on it. Because it does.
Learn how to evaluate your organization’s potential for growth with our free downloadable assessment
We are all connected.
Lead strategist, Hobart Stocking is an environmentalist, writer and entrepreneur who believes we
cannot save the world without savoring the world. When he’s not helping organizations grow and
achieve their missions, he’s sailing the Atlantic, climbing Mount Kenya or hiking across the Grand
Canyon. Hobie has 24 years of marketing experience and is happy to regale you with case studies
should you wish to join him on his upcoming walkabout in the deserts of the Southwest or by clicking here.
Connectivity at a higher level.
You are not alone in changing the world. There are others that share your values and can help spread
your message. SkyWaterEarth believes changing the world is a collective challenge and relies on our
interdependence. That’s why we’re developing the SkyWaterEarth Network. A group of organizations
with similar missions that can leverage each other’s experience and reach when they need to get the
word out. More details coming soon. Do you want to be notified when the network is up? Click here.
Learn how to evaluate your organization’s potential for growth with our free downloadable assessment
Environmental and energy problems come in all sizes.
Fortunately, so do solutions.
SkyWaterEarth services are available in a format that meets your needs and budget.
Custom Consultancy is our most comprehensive offering. A typical duration is 30-45 days.
Workshops are a 1/2-day deep dive on how to bring power to your brand and messaging platform.
Speeches are typically one hour and packed with entertaining advice you, your team and your members
can use now to help drive your mission. Find a list of recent topics here.
Learn how to evaluate your organization’s potential for growth with our free downloadable assessment
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In order to save the world, we must also savor the world.*
What Climate Activists Miss – The Myth of the Funnel
Would you show up for a first date with a ring, a proposal for marriage, and your parents in tow? Of course not. But that’s what a lot of climate activists and communication professionals do by mistake. I was talking to the director of a Minnesota climate organization the [...]
We’re Losing the Climate War to Fossil Fuel Corporations and Republican Extremists, and We Don’t Even Know It
According to Anthony Leiserowitz, Director of the of the Yale Project of Climate Communication, “We are in a propaganda war with the fossil fuel industry, but we aren’t even on the battlefield.” To which I will add, that we don’t even know we’re in a war, or if we [...]
Dancing in the Glade
Once when I was hiking in the gloaming, down from the mountain where the stars begin in the vault above. Once when I descended into the forest, and the moon rose over the glade, and the night hawks pealed against the fading light. Once when I was young and [...]
It’s Hot! So What?
(Image Above Not a Video) No, this isn’t a post about climate denialism. I’m a climate activist, and I read a lot of posts and statements like the following. We are facing the hottest years in the history of mankind. 50 million Americans are under a heat advisory. Extreme [...]
An Alarming Trend in EVs According to the Media
I read eclectically, occasionally deeply, but most often just skim headlines to see what interests me. It seems to me that 95% of the message of an article is often hidden in the title. The message is different than the title. That’s a problem because we don’t have the [...]
The Tragedy of Posting About Climate Calamity on Social Media
... And What You Can Do About It! Two wind turbines were walking across a field when one said to the other, “Say, what kinda music do you like?” The other wind turbine replied, “I’m a big metal fan....” In 2023, one third of energy generated in Minnesota came [...]
Seven Questions To Ask Our Climate Messages
If our climate message(s) were succeeding, then why are we still facing a climate crisis future without more action? Why does Exxon Mobile still get to determine the fate of our children? Why is there a backlash against renewables all across our country? Why did Biden just approve the [...]
Climate Book Review: Re-Imaging Change
I almost didn’t read Re-Imaging Change by Patrick Reinsborough and Doyle Canning. I’ll tell you why, though I’m going to bury the lead here, so stick with me. I first opened the book and sampled a page. Here’s an example: “As the story-based strategy approach has evolved, it has [...]
Book Review: The Activist’s Media Handbook – Lessons from Fifty Years as a Progressive Agitator
David Fenton’s new book is a must read for any climate justice activist or climate communications professional under the age of 40. For anyone over that age, it is also a delightfully raucous walk through the history of liberal movements when activism was fun. For all, it illustrates the [...]
So You Want To Ban Gas Stoves? Oops.
The Strategy and Language of the Gas Stove Culture Wars So you want to “ban” gas stoves? A firestorm erupted in January over the pollution of gas stoves. As climate activists, we reacted without a solid strategy and without testing the language we are using. Consequently, we may lose [...]
Squirrel Farts and Climate Action
I focus my blogs on climate communication. How we can tell better stories and create better climate messages. This subject floats my boat. I am passionate about it. But I am also concerned about immediate climate action. In my recent post Losing Hope, I related how overwhelming the climate [...]
Almost All Climate Messages Can Be Made Better – Here’s How!
Almost every climate message can be made better. While we are admonished to not make perfect the enemy of good, climate messages are often lacking and ineffective despite our best intentions. We can and must do better if we want to save ourselves and preserve a habitable earth for [...]
Losing Hope on the Climate Crisis? Try this…
I have a friend who laments the loss of hope with regard to the climate challenge. I hear this a lot in climate organizations and among climate activists. You work your ass off for months or years trying to stop a toxic pipeline, and then they put it in [...]
What Climate Leaders Might Fail to Understand About the Election
... And What We Can Do About It. The election is over. We didn’t get shellacked as bad as we thought. We took a few state houses. Many political and climate leaders are calling it a victory. So we feel pretty good about our efforts. Even though we know [...]
Is the Marlboro Man Really the Identity We Need To Help With Climate Collapse?
I saw an ad for a Chevy truck last night. It had all the requisite touch points: the deep base male voice-over, the truck driving up an impossible mountain, a female passenger adoring the ride, and by association, her driver. What caught my attention was the line “… equipped [...]
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CONTACT SkyWaterEarth
L. Hobart Stocking
Founder and Chief Provocateur
hobart@skywaterearth.com
651-357-0110 (Cell 24×7)
Minnesota Office
689 Sue Place, Suite 210
St Paul, MN 55116
Atlanta Office
124 Chelsea Drive NE, Suite 10
Decatur, GA 30030