We make sure the world knows it.
You are solving environmental, climate, sustainability, and energy problems. You are replacing helplessness with hope. Ironically, that’s not enough. You have to compete for donors, volunteers and customers. SkyWaterEarth is a unique consultancy that supercharges your organization’s strategies and communications with expert guidance and proven processes. There’s never been a better time to join forces. (Just read today’s headlines.) Together, we’ll affect mind- and earth-changing outcomes.
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Better strategy + attraction = better results.
All CEO’s and directors have the responsibility of improving their company’s profit margin. If you work for a non-profit, you have the double-duty of raising funds and promoting your mission. SkyWaterEarth will help you deliver the right message to the right people at the right time, starting with your colleagues and volunteers, and then to the world at large. Learn how to attract the right followers as if the world depended on it. Because it does.
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We are all connected.
Lead strategist, Hobart Stocking is an environmentalist, writer and entrepreneur who believes we
cannot save the world without savoring the world. When he’s not helping organizations grow and
achieve their missions, he’s sailing the Atlantic, climbing Mount Kenya or hiking across the Grand
Canyon. Hobie has 24 years of marketing experience and is happy to regale you with case studies
should you wish to join him on his upcoming walkabout in the deserts of the Southwest or by clicking here.
Connectivity at a higher level.
You are not alone in changing the world. There are others that share your values and can help spread
your message. SkyWaterEarth believes changing the world is a collective challenge and relies on our
interdependence. That’s why we’re developing the SkyWaterEarth Network. A group of organizations
with similar missions that can leverage each other’s experience and reach when they need to get the
word out. More details coming soon. Do you want to be notified when the network is up? Click here.
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Environmental and energy problems come in all sizes.
Fortunately, so do solutions.
SkyWaterEarth services are available in a format that meets your needs and budget.
Custom Consultancy is our most comprehensive offering. A typical duration is 30-45 days.
Workshops are a 1/2-day deep dive on how to bring power to your brand and messaging platform.
Speeches are typically one hour and packed with entertaining advice you, your team and your members
can use now to help drive your mission. Find a list of recent topics here.
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BLOG
In order to save the world, we must also savor the world.*
Environmental Messaging – Creating Pictures from Numbers
Forests are the lungs of the earth. They give us about one third of the oxygen we breath, and they sequester carbon dioxide. Around the world, they absorb almost 40% of human carbon emissions and help slow the rate of global warming. I am walking along the east side [...]
Environmental Messaging – Are You Amplifying These Frames?
Most of us are too busy to think. Yet we are constantly exposed to frames that reshape our thinking. For environmentalists, most of the frames we are exposed to are created by fossil fuel and right wing political think tanks. The result is that public opinion moves toward their [...]
Environmental Messaging – Clarity
Clarity is your most powerful tool in crafting your message. It confers sincerity, and sincerity, along with competence, builds credibility and trust. Our political discourse today is full of smoke. As a result, no one trusts politicians. The same occurs in the environmental movement. We talk too much, we [...]
A Good Day – Counting Stars
The lake is a mirror to the universe. I can not tell where the sky begins and the water ends. There is no boundary. The sun dips below a reef of clouds and the world turns orange. The earth turns and Venus rises as it’s twin reflection sinks. We [...]
Do You Know These Four Steps to Better Environmental Messaging?
You have been infected by fossil fuel companies. You are now spreading their infection. Please stop and wash your hands. To understand why the environmental movement is losing, one has to understand how we are being manipulated by the fossil fuel industry. I’ve written about this subject in Messages [...]
Sitting in Trees
It’s been a while. Maybe two million years. For me personally, about sixty years. What, you ask? Since I’ve sat in a tree. Which is where I am right now. As a species we used to sit in trees. Mostly for safety and to escape nighttime predators; the lions [...]
A Good Day – Buffalo
The buffalo move like cloud shadows on the prairies around us. Heads down, they graze slowly. We are enveloped by a herd. The boys, Ian (10) and Teo (8), are transfixed with wonder. The Hayden Valley of Yellowstone is bright and clear. White clouds punctuate a too blue sky. [...]
Promoting Renewable Energy: Seven Areas that You Might Be Missing
I have a confession. As a strong citizen proponent of renewable energy, I admit that I have been naïve. On my journey of understanding what can be done to promote the use of clean energy, I’ve learned two things. The first is that the messaging is simple and clear. [...]
A Good Day – Not for our National Parks!
A bald eagle wings southeast across blue skies on the north shore of Yellowstone Lake. We are just inside the east park boundary. Ian (10) and Teo (7) are playing in a snow field just over a pass. Being from Atlanta, they have almost never seen real snow up [...]
A Good Day – Running from Ghosts
Wyoming. Two brothers, 7 and 10. Rolling plains ahead. 350 miles to Yellowstone. No electronics. Boredom. Someone said there is no sibling rivalry without parents. It is either a Darwinian or biblical battle going on in the back seat. So I wonder if the boys will kill each other, [...]
Environmental Messaging – Will They Kill Your Messenger?
A Republican, a Democrat, a utility executive, and a construction manager walked into a bar. They had been invited by a lobbyist. There’s no punchline. This is what actually happened. I was at a renewable energy seminar in the Twin Cities. There were four people on the panel plus [...]
Love, the Birds, and the Trees
I grew up in the forest. I was a feral child. Alone, but connected to the earth in some ways I didn’t understand. So the forest became a haven, a parent and a teacher. That was the way it was, until I fell in love. I fell in love [...]
Why Do Republican Leaders Hate Renewable Energy… and the Environment?
There is an attack against renewable energy and the environment in this country. It is being conducted by large utilities, coal, and oil companies. The impact will affect our energy policies, manufacturing, economy, and environment for decades. It is abetted by Republican state and federal legislators that are being [...]
Uranium Mining in the Grand Canyon – What Could Go Wrong?
I am camped on the Colorado outside of Moab, Utah. The river winds past willows just a few feet from my tent reflecting the red rock canyons. Unfortunately, I learned too late that across the river and upstream several hundred yards is a radioactive uranium mining tailings dump. The [...]
Chaco Canyon – We Are Coming For You
Pooh Bear is at the top of the stairs. Christopher Robin has him by the foot and Pooh is about to be bounced down the stairs on his head. He wonders if there is a better way to descend the stairs, but by the time his head hits the [...]
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CONTACT SkyWaterEarth
L. Hobart Stocking
Founder and Chief Provocateur
hobart@skywaterearth.com
651-357-0110 (Cell 24×7)