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Focus on Differences Between the Pandemic and the Climate Crisis

2020-04-13T17:16:20+00:00April 13th, 2020|Actions You Can Take, Climate Communications, Climate Strategy, Environmental Messaging|

Remember when some kid told you that tennis balls had poison gas in them, and if you cut them open you would die? This became a widespread belief, or credo among my childhood friends. A credo may have some elements of truth, or sound true, or it can be [...]

Will Old Climate Strategies and Communications Work in this New World?

2020-03-18T21:27:53+00:00March 18th, 2020|Climate Strategy, Energy Policy, Environmental Messaging, Green New Deal, Renewable Energy|

Anytime there is a disruption to society, there is also an opportunity to change the status quo. The disruption caused by the COVID-19 pandemic is terrible and deadly. Many of my clients in environmental and climate organizations are now changing focus on how to immediately help our fellow citizens. [...]

Do You Make These Three Mistakes When Posting to Facebook on Climate?

2020-02-26T20:26:33+00:00February 26th, 2020|Climate Communications, Climate Strategy, Environmental Messaging|

When your hair is on fire, what should you do? Run around and keep yelling, “My hair is on fire?” Or perhaps ask people for help?  After all, they can see your hair is on fire. The same thing applies to the climate crisis. Our house is on fire. [...]

Climate Strategy – Are We Ignoring Rural America?

2020-01-15T18:56:13+00:00January 14th, 2020|Climate Communications, Climate politics, Climate Strategy, Reasons for Acting|

I have a friend who grew up in rural Minnesota. His favorite expression is, “You can’t put a duck bill on a beaver and call it a platypus.” This aphorism pretty much sums up urban thinking about rural America. We try to make it something it isn’t, and then [...]

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