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Do You Make These Three Mistakes When Posting to Facebook on Climate?

2020-02-26T20:26:33+00:00February 26th, 2020|Climate Communications, Climate Strategy, Environmental Messaging|

When your hair is on fire, what should you do? Run around and keep yelling, “My hair is on fire?” Or perhaps ask people for help?  After all, they can see your hair is on fire. The same thing applies to the climate crisis. Our house is on fire. [...]

“Americans like Green New Deal’s goals, but they reject paying trillions to reach them.”

2019-12-04T16:12:31+00:00December 3rd, 2019|Climate Change Denial and Misinformation, Climate Communications, Environmental Messaging, Green New Deal|

Really? This is a recent headline from a joint Washington Post and Kaiser Family Foundation survey. Both are reputable organizations. Yet part of the conclusion is misleading and based on a biased question from fossil fuel talking points. The takeaway from this headline seems to be that climate action [...]

What If Climate Could Unify America and the World?

2019-10-21T13:20:33+00:00October 21st, 2019|Climate Communications, Climate politics, Environmental Messaging, Reasons for Acting|

Thank you for the work you do on climate. You are part of the solution to the biggest challenge ever faced by humankind. Future generations will look back and ask, how did you have the courage to put aside your differences and work together in the face of incredible [...]

Why We Blame Children for Marching on the Climate Crisis

2019-10-11T17:50:54+00:00October 11th, 2019|Climate Communications, Climate politics, Environmental Messaging|

She’s young enough to add ½ to her age; 5 and ½. She’s tired. It’s been a long day. Her name is Sol, the youngest of my grandkids. She has trouble with her “L’s” and tells me that she’s going to trade in their old family Nissan for a [...]

Nobody Cares About Your Climate Problem. Here’s Why.

2019-07-08T15:45:54+00:00July 6th, 2019|Climate Communications, Environmental Messaging|

The problem with climate breakdown isn’t that the earth has developed a fever to throw off the virus of manmade carbon pollution and us humans as well. It is that we’re not breaking down the climate fast enough. Wait, we are breaking down the climate. Aren’t we all going [...]

Do Meaningless Words Come Out of Your Mouth Regarding Climate?

2023-01-22T17:18:08+00:00June 30th, 2019|Actions You Can Take, Climate Change, Environmental Messaging|

If I hear someone say that the climate is an existential crisis one more time, I am going to puke. I don’t much like the word environment either. It has four syllables. Think about how I feel about the word environmentalist. It has six! OK, this is a bit [...]

Fear Versus Urgency in Climate Communications

2019-05-20T15:48:13+00:00May 20th, 2019|Actions You Can Take, Environmental Messaging|

The real debate around the climate crisis is not whether it’s happening, but how to get people to act. So the most important question for climate communicators is how do we create urgency and action without creating paralyzing fear or apathy. One side, catalyzed by David Wallace-Wells article in [...]

What Environmentalists and EV Enthusiasts Miss About Electric Pickup Trucks

2019-05-12T17:12:37+00:00May 12th, 2019|Environmental Messaging|

Ford just invested $500M in Rivian, a startup making electric pickup trucks and SUVs. Rivian expects to sell 20,000 trucks in 2021. EV enthusiasts should be encouraged, right? But something is missing from this good news. The thing that is missing is sound. The US automotive industry spends $5B [...]

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