We make sure the world knows it.
You are solving environmental, climate, sustainability, and energy problems. You are replacing helplessness with hope. Ironically, that’s not enough. You have to compete for donors, volunteers and customers. SkyWaterEarth is a unique consultancy that supercharges your organization’s strategies and communications with expert guidance and proven processes. There’s never been a better time to join forces. (Just read today’s headlines.) Together, we’ll affect mind- and earth-changing outcomes.
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Better strategy + attraction = better results.
All CEO’s and directors have the responsibility of improving their company’s profit margin. If you work for a non-profit, you have the double-duty of raising funds and promoting your mission. SkyWaterEarth will help you deliver the right message to the right people at the right time, starting with your colleagues and volunteers, and then to the world at large. Learn how to attract the right followers as if the world depended on it. Because it does.
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We are all connected.
Lead strategist, Hobart Stocking is an environmentalist, writer and entrepreneur who believes we
cannot save the world without savoring the world. When he’s not helping organizations grow and
achieve their missions, he’s sailing the Atlantic, climbing Mount Kenya or hiking across the Grand
Canyon. Hobie has 24 years of marketing experience and is happy to regale you with case studies
should you wish to join him on his upcoming walkabout in the deserts of the Southwest or by clicking here.
Connectivity at a higher level.
You are not alone in changing the world. There are others that share your values and can help spread
your message. SkyWaterEarth believes changing the world is a collective challenge and relies on our
interdependence. That’s why we’re developing the SkyWaterEarth Network. A group of organizations
with similar missions that can leverage each other’s experience and reach when they need to get the
word out. More details coming soon. Do you want to be notified when the network is up? Click here.
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Environmental and energy problems come in all sizes.
Fortunately, so do solutions.
SkyWaterEarth services are available in a format that meets your needs and budget.
Custom Consultancy is our most comprehensive offering. A typical duration is 30-45 days.
Workshops are a 1/2-day deep dive on how to bring power to your brand and messaging platform.
Speeches are typically one hour and packed with entertaining advice you, your team and your members
can use now to help drive your mission. Find a list of recent topics here.
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BLOG
In order to save the world, we must also savor the world.*
Night in Chaco Canyon
Night in Chaco Canyon Coyote willow in the wash Saltbush on the flats Grace notes of a vireo Red sunset on the rocks Ancients in their kivas Certain desperate stars Ragged upon the world The black cold desert night While the Lyrids play An effervescent game Who will ever [...]
Slow Earthwalking
I am on a desert walkabout. Places like Hovenweep, Canyons of the Ancients, Arches, Great Sands, Chaco. I try not to hike the main trails. It’s not that I don’t like the sights. It’s that I don’t like lots of people. Not personally. Just en masse. It’s the back [...]
Environmental Messaging – Remember When…?
Remember when you were a kid. It was August, and the summer was a thousand years long. You’d take your bicycle out past Society Road to the swimming hole on a hot day. That’s where you met Libby. Just friends then, but it felt like something else. The next [...]
Into the Dunes-A Good Day
The grass is yellow. It is spring and there have been no rains. The endless vista washes up against the bare Sangre de Cristo mountains. Normally this time of year, they would be sprinkled with snow like powdered sugar on a cake. Ahead of me are the great sand [...]
Climate Messaging: Silver Bullets
The Lone Ranger used them. They’re supposed to kill werewolves. They seem like a cool idea, one that could possess magical powers. But when it comes to environmental and climate messaging, they are not much good. In a previous post I covered the balance of fear and hope required [...]
The Shape of Eggs
Dusk lights the long corridor ahead of me through jack pine and colored maple. I am on my way to a small lake to watch the sun set. In electric mode, the only sound is the soft crunch of the car’s tires on gravel. The air is still with [...]
Environmental Messaging – Nobody is Listening to You on Facebook
I am new to Facebook and Twitter. I started them out of curiosity. For me, they are an experiment. Criticizing social media is now a national pastime. But this post isn’t a criticism of Facebook or Twitter, or about the Russian or Cambridge Analytics misuse of Facebook. It’s about [...]
Lars
Shaking hands with him is like shaking hands with a tree. Sixty years of hauling nets make his thumbs as big as my wrists. The building smells of fish. Forty years of fish. Fish from another era, one where men actually worked for a living. Did physical labor like [...]
Rio Claro – A Good Day
One of the joys of life is waking up and asking the question, “How did I get here?” I am laying on a cot next to my new grandson, Ian, in a jungle treehouse. The tin roof begins a staccato bong, bong, bong which turns to a cacophony of [...]
Environmental Messaging – Carl Sagan (Dust Mote) – Per Espen Stoknes (The Living Air)
Climate and the environment shouldn’t be political issues, but they are. Conservatives are more skeptical, and the current administration, as well as local politicians, are doing immense damage to renewable energy and the climate. As a result, many people are trying to figure out how to move the needle [...]
Three Tactics for Dealing with the Solar Tariff Increase
There was never much doubt about what the current administration would do with the solar tariff trade case. Now that we know what’s going to happen, what tactics do solar system integrators and installers have for dealing with a panel module price increase? The first step is not to [...]
Bushwhacking – A Good Day
Adventure is what you get when you can tell others that you survived poor planning. Tragedy is the other outcome, and is usually reported by someone who finds your body. Apologies to the dinosaurs, but disaster rarely appears out of nowhere. It is a result of a series of [...]
Environmental Messaging: Are Your Messages Hitting These Five Walls?
We can be much more successful in getting people to act on the environment if we use better messaging. So much of our messaging is based on facts, doom and gloom, reacting to the frames put out by deniers, or trying to counter actions by the current administration. The [...]
Walking in Snow
Is it possible for the forest to speak to the clouds and sky when it is thirsty? This is what I’m thinking, walking up the mountain in the morning. It’s winter. Cold. Gray. Diluted with old snow. Another season in time. I am pulled by habit and looking for [...]
Advice I’d Give Myself at 25… Carry a Spear.
(This post first appeared in May of 2015 on Linkedin as part of a national project. Since it’s the new year and many of us take time to reflect, I thought I would offer it to my friends who are fighting for climate justice.) I was setting up camp [...]
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CONTACT SkyWaterEarth
L. Hobart Stocking
Founder and Chief Provocateur
hobart@skywaterearth.com
651-357-0110 (Cell 24×7)