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Me, Myself, and I – Choosing Your Subject in Climate Communications

2024-05-27T20:20:04+00:00May 22nd, 2024|Climate Communications, Environmental Messaging, Framing, Language|

We know that the way we use language in the public debate often influences which policies or candidates gets supported. Often, the most effective language activates deep-seated circuits or frames in our brains that are about right and wrong. For example, “My country, love it or leave it.” This [...]

What Climate Activists Miss – The Myth of the Funnel

2023-10-19T17:16:32+00:00August 26th, 2023|Climate Communications, Environmental Messaging|

Would you show up for a first date with a ring, a proposal for marriage, and your parents in tow? Of course not. But that’s what a lot of climate activists and communication professionals do by mistake. I was talking to the director of a Minnesota climate organization the [...]

So You Want To Ban Gas Stoves? Oops.

2023-03-01T17:06:06+00:00February 16th, 2023|Climate Communications, Climate politics, Climate Strategy, Environmental Messaging, Framing, Language|

The Strategy and Language of the Gas Stove Culture Wars So you want to “ban” gas stoves? A firestorm erupted in January over the pollution of gas stoves. As climate activists, we reacted without a solid strategy and without testing the language we are using. Consequently, we may lose [...]

Almost All Climate Messages Can Be Made Better – Here’s How!

2023-01-18T19:58:33+00:00January 13th, 2023|Climate Communications, Environmental Messaging|

Almost every climate message can be made better. While we are admonished to not make perfect the enemy of good, climate messages are often lacking and ineffective despite our best intentions. We can and must do better if we want to save ourselves and preserve a habitable earth for [...]

Is the Marlboro Man Really the Identity We Need To Help With Climate Collapse?

2022-11-28T20:04:24+00:00November 27th, 2022|Climate Communications, Climate Strategy, Identity|

I saw an ad for a Chevy truck last night. It had all the requisite touch points: the deep base male voice-over, the truck driving up an impossible mountain, a female passenger adoring the ride, and by association, her driver. What caught my attention was the line “… equipped [...]

How to Frame the Right’s Bad Climate Ideas and Delay

2022-08-02T15:30:29+00:00July 24th, 2022|Climate Communications, Climate politics, Climate Strategy, Environmental Messaging, Framing, Language|

“We can no longer tolerate Republican’s bankrupt delay on climate.” Do you get an image or feeling on the quality of their delay from this sentence? If we want our ideas to spread, we must use words that create images and feelings and connect them to stories and narratives [...]

We Have the Word “Drought” All Wrong

2022-05-26T17:18:16+00:00May 26th, 2022|Actions You Can Take, Climate Change, Climate Communications, Environmental Messaging|

I was in the great Southwest in April. I drove north up 84 toward Las Vegas, New Mexico glad to finally have a 40 mph tailwind. Halfway there, I ran into a tumbleweed storm. Hundreds of dusty rolling aliens flying across the road like some herd of strange frightened [...]

The Reconciliation Bill: Can You Overcome These 3 Climate Messaging Mistakes?

2021-09-26T17:11:32+00:00September 25th, 2021|Actions You Can Take, Climate Communications, Environmental Messaging|

What is the Reconciliation bill, what’s in it, and can we afford it? Once again, the Left and climate champions missed the messaging on the “$3.5T Reconciliation Bill,” and it may be DOA, primarily because of 3 mistakes. The Right didn’t have to spend much effort to do this, [...]

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