Ford just invested $500M in Rivian, a startup making electric pickup trucks and SUVs. Rivian expects to sell 20,000 trucks in 2021. EV enthusiasts should be encouraged, right? But something is missing from this good news. The thing that is missing is sound. The US automotive industry spends $5B [...]
I am saddened by the destruction of Notre Dame. Not because I am a religious person. I’ve had the opportunity to visit holy places around the world: The Wailing Wall, and Temple on the Mount, the Kiyoto Shrines, or the Great Kiva at Chaco Canyon. But I am struck. [...]
Do you like The Green New Deal and ham?* I do not like them, Sam-I-am. I do not like The Green New Deal and ham…. Would you like them Here or there? … Sam! If you will let me be. I will try them. You will see. Say! I [...]
For a while there has been popular speculation that utilities were in a death spiral. They have been hit with pollution regulation, clean energy mandates, higher fuel costs and disruption from clean low cost distributed renewable energy. Their primary purpose has been to “keep-the-lights-on,” and the world is changing [...]
On April 1st, 1940 in the small village of Ihithe, Kenya, a young girl was born. Her name was Wangari. Her parents were proud, and this is the way it is for all of us. We are the product of the hopes and dreams of our ancestors. While some [...]
Forests are the lungs of the earth. They give us about one third of the oxygen we breath, and they sequester carbon dioxide. Around the world, they absorb almost 40% of human carbon emissions and help slow the rate of global warming. I am walking along the east side [...]
Most of us are too busy to think. Yet we are constantly exposed to frames that reshape our thinking. For environmentalists, most of the frames we are exposed to are created by fossil fuel and right wing political think tanks. The result is that public opinion moves toward their [...]
Clarity is your most powerful tool in crafting your message. It confers sincerity, and sincerity, along with competence, builds credibility and trust. Our political discourse today is full of smoke. As a result, no one trusts politicians. The same occurs in the environmental movement. We talk too much, we [...]
You have been infected by fossil fuel companies. You are now spreading their infection. Please stop and wash your hands. To understand why the environmental movement is losing, one has to understand how we are being manipulated by the fossil fuel industry. I’ve written about this subject in Messages [...]
I have a confession. As a strong citizen proponent of renewable energy, I admit that I have been naïve. On my journey of understanding what can be done to promote the use of clean energy, I’ve learned two things. The first is that the messaging is simple and clear. [...]
