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Seven Questions To Ask Our Climate Messages

2023-04-20T22:47:54+00:00April 20th, 2023|Climate Communications, Environmental Messaging, Framing|

If our climate message(s) were succeeding, then why are we still facing a climate crisis future without more action? Why does Exxon Mobile still get to determine the fate of our children? Why is there a backlash against renewables all across our country? Why did Biden just approve the [...]

Almost All Climate Messages Can Be Made Better – Here’s How!

2023-01-18T19:58:33+00:00January 13th, 2023|Climate Communications, Environmental Messaging|

Almost every climate message can be made better. While we are admonished to not make perfect the enemy of good, climate messages are often lacking and ineffective despite our best intentions. We can and must do better if we want to save ourselves and preserve a habitable earth for [...]

The One Question Every Climate Activist Needs To Ask…

2023-01-21T16:57:31+00:00August 21st, 2022|Climate Communications, Climate Strategy, Framing|

In the late 1950s, Phillip Morris & Co. hired Leo Burnett Advertising to change the image of their feminine filtered cigarettes to make them more masculine. Filtered cigarettes were a technical ruse. They were supposed to be healthier and were mostly smoked by women. Burnett launched one of history’s [...]

How to Frame the Right’s Bad Climate Ideas and Delay

2022-08-02T15:30:29+00:00July 24th, 2022|Climate Communications, Climate politics, Climate Strategy, Environmental Messaging, Framing, Language|

“We can no longer tolerate Republican’s bankrupt delay on climate.” Do you get an image or feeling on the quality of their delay from this sentence? If we want our ideas to spread, we must use words that create images and feelings and connect them to stories and narratives [...]

Is Your Climate Campaign Boring?

2021-05-04T16:12:55+00:00May 3rd, 2021|Climate Communications, Climate politics, Environmental Messaging, Framing|

It’s possible. If your campaign isn’t boring, then don’t read this. But boring can be deadly. We live in an attention-based economy. 1000 messages a day compete for our attention and we respond to buzzes, rings, and the crisis of the minute, to say nothing of commercials of fat [...]

How We’re Screwing Renewables With Our Response to the Texas Big Freeze Grid Disaster

2021-02-22T17:56:03+00:00February 17th, 2021|Climate Communications, Environmental Messaging, Framing|

Once again, Charlie Brown climate media and communicators are trying to kick Lucy’s proverbial football as she yanks it away. Right wing fossil fuel sponsored Lucy is the Wall Street Journal and Fox News. Their football frame is blaming Texas power outages on frozen wind turbines and renewables. What [...]

The Bad Framing of the “People’s Bailout Campaign”

2020-04-02T17:40:08+00:00April 2nd, 2020|Climate Communications, Framing|

As communicators, we know words matter. They influence whether we are attracting people to a new idea or unconsciously turning them off. Naming the “People’s Bailout Campaign," by a coalition of groups, is one example where we could have done better with our words. Why? Because the campaign name [...]