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Framing Data Centers

2025-01-30T20:02:01+00:00January 29th, 2025|Climate Change, Climate Communications, Climate politics, Climate Strategy, Framing|

Why are you paying to build pornographic storage data centers powered by dirty fracked gas? Language is the key to winning the political debate. Unfortunately, as climate activists build fact sheets on data centers, we have failed to learn the lessons of language and framing from conservatives. Do you [...]

Book Review: Cheaper, Faster, Better – by Tom Steyer

2024-06-09T16:14:00+00:00June 8th, 2024|Book Review, Business and Environment, Climate Change, Climate Strategy|

I like Tom Steyer. I’ve supported his campaign and his grassroots organizations since 2015 because he's a climate champion. He is an optimistic, strategic, and pragmatic thinker and this book is very much worth the easy read that it is. If you need a boost in well-reasoned climate optimism, [...]

We Have the Word “Drought” All Wrong

2022-05-26T17:18:16+00:00May 26th, 2022|Actions You Can Take, Climate Change, Climate Communications, Environmental Messaging|

I was in the great Southwest in April. I drove north up 84 toward Las Vegas, New Mexico glad to finally have a 40 mph tailwind. Halfway there, I ran into a tumbleweed storm. Hundreds of dusty rolling aliens flying across the road like some herd of strange frightened [...]

Do You Know How To Use the “Contagious” Quality of Values and Stories?

2020-03-15T19:22:46+00:00March 15th, 2020|Actions You Can Take, Climate Change, Climate Communications|

If you are reading this, chances are you’re a climate communicator. You may also be frustrated with the progress we’ve made over the last 30 years. The communication techniques of dull fact-based presentations, or the abject fear we’ve painted haven’t worked, and won’t work simply by doubling down. So [...]

Do Meaningless Words Come Out of Your Mouth Regarding Climate?

2023-01-22T17:18:08+00:00June 30th, 2019|Actions You Can Take, Climate Change, Environmental Messaging|

If I hear someone say that the climate is an existential crisis one more time, I am going to puke. I don’t much like the word environment either. It has four syllables. Think about how I feel about the word environmentalist. It has six! OK, this is a bit [...]

Environmental Messaging – Are You Amplifying These Frames?

2018-08-21T17:01:05+00:00August 21st, 2018|Actions You Can Take, Climate Change, Climate Change Denial and Misinformation, Climate politics, Environmental Messaging|

Most of us are too busy to think. Yet we are constantly exposed to frames that reshape our thinking. For environmentalists, most of the frames we are exposed to are created by fossil fuel and right wing political think tanks. The result is that public opinion moves toward their [...]

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