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Framing Data Centers

2025-01-30T20:02:01+00:00January 29th, 2025|Climate Change, Climate Communications, Climate politics, Climate Strategy, Framing|

Why are you paying to build pornographic storage data centers powered by dirty fracked gas? Language is the key to winning the political debate. Unfortunately, as climate activists build fact sheets on data centers, we have failed to learn the lessons of language and framing from conservatives. Do you [...]

Aliens and Climate Communications (Not what you think.)

2025-01-17T17:57:51+00:00January 16th, 2025|Climate Communications, Climate politics, Environmental Messaging, Identity|

90% of Climate Champions Will Read This Post. Here's Why...* 10 carefully selected people sit around a faux mahogany table for a discussion. Two of the 10 are unknowing experimental subjects. The two have been interviewed on a number of topics and selected because their belief in aliens was [...]

Do Meaningless Words Come Out of Your Mouth Regarding Climate?

2023-01-22T17:18:08+00:00June 30th, 2019|Actions You Can Take, Climate Change, Environmental Messaging|

If I hear someone say that the climate is an existential crisis one more time, I am going to puke. I don’t much like the word environment either. It has four syllables. Think about how I feel about the word environmentalist. It has six! OK, this is a bit [...]

Lars

2018-03-29T17:50:08+00:00March 19th, 2018|Energy Policy, Nature, Reasons for Acting|

Shaking hands with him is like shaking hands with a tree. Sixty years of hauling nets make his thumbs as big as my wrists. The building smells of fish. Forty years of fish. Fish from another era, one where men actually worked for a living. Did physical labor like [...]

Environmental Messaging: We Can’t Convert Conservatives on Climate

2017-11-24T18:43:05+00:00November 24th, 2017|Environmental Messaging, Reasons for Acting|

I apologize.* I was wrong. I believed there was a way to have a conversation with conservatives about the environment and the climate crisis. I’ve criticized some of my friends and colleagues for arguing the facts against climate denial, (see Climate Change is Real, So What?) which re-enforces the [...]

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