About L. Hobart Stocking

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So far L. Hobart Stocking has created 136 blog entries.

What Can We Message About Climate Now?

2020-04-18T21:02:08+00:00April 18th, 2020|Climate Communications, Climate Strategy, Environmental Messaging|

As climate communicators, we are all struggling with three main questions during the pandemic. The first is when is an appropriate time to restart our messaging. The second is what messages work best during these times. The third is which audience targets yield the biggest benefits. A number of [...]

Climate Communicators – Be Careful of the Economic Narrative

2020-04-15T22:24:21+00:00April 15th, 2020|Climate Communications, Framing, Green New Deal|

I’d just finished giving testimony to an administrative law judge on why a new dirty tar sands pipeline was a bad idea. It is the climate equivalent of putting 40 black smoking coal plants in my state. There was a group of Union Local 49 guys in yellow t-shirts [...]

Focus on Differences Between the Pandemic and the Climate Crisis

2020-04-13T17:16:20+00:00April 13th, 2020|Actions You Can Take, Climate Communications, Climate Strategy, Environmental Messaging|

Remember when some kid told you that tennis balls had poison gas in them, and if you cut them open you would die? This became a widespread belief, or credo among my childhood friends. A credo may have some elements of truth, or sound true, or it can be [...]

Green Snakes and Petroglyphs

2020-04-14T03:29:20+00:00April 3rd, 2020|A Good Day|

(When I was in jail once, I could only sustain myself with my imagination. Pandemic social distancing feels similar, yet as necessary as fighting for the earth. We do it for each other because we care for each other. So this is for all my friends that are feeling [...]

The Bad Framing of the “People’s Bailout Campaign”

2020-04-02T17:40:08+00:00April 2nd, 2020|Climate Communications, Framing|

As communicators, we know words matter. They influence whether we are attracting people to a new idea or unconsciously turning them off. Naming the “People’s Bailout Campaign," by a coalition of groups, is one example where we could have done better with our words. Why? Because the campaign name [...]

Will Old Climate Strategies and Communications Work in this New World?

2020-03-18T21:27:53+00:00March 18th, 2020|Climate Strategy, Energy Policy, Environmental Messaging, Green New Deal, Renewable Energy|

Anytime there is a disruption to society, there is also an opportunity to change the status quo. The disruption caused by the COVID-19 pandemic is terrible and deadly. Many of my clients in environmental and climate organizations are now changing focus on how to immediately help our fellow citizens. [...]

Restarting Our Economy When It’s 35 Degrees Below Zero

2020-03-18T19:55:16+00:00March 18th, 2020|General, Green New Deal, Renewable Energy|

I’m from Minnesota. I remember when we had snow and cold winters. We don’t much anymore. One year, we got two 18 inch snowfalls a day apart, and then the weather turned really cold. For the first week, people pretty much hunkered down. We knew it would end someday, [...]

Do You Know How To Use the “Contagious” Quality of Values and Stories?

2020-03-15T19:22:46+00:00March 15th, 2020|Actions You Can Take, Climate Change, Climate Communications|

If you are reading this, chances are you’re a climate communicator. You may also be frustrated with the progress we’ve made over the last 30 years. The communication techniques of dull fact-based presentations, or the abject fear we’ve painted haven’t worked, and won’t work simply by doubling down. So [...]

Corona Virus and Climate – Walls Won’t Help

2020-03-04T18:09:09+00:00March 4th, 2020|Actions You Can Take, Climate Communications, Environmental Messaging, Reasons for Acting, Renewable Energy|

I am struck by the similarities of the Corona Virus and the Climate Crisis. They are both equal opportunity threats to our way of life. The COVID-19 virus will not be stopped by walls, and neither will the impact of climate. Yet there is a common path forward. In [...]

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