We make sure the world knows it.
You are solving environmental, climate, sustainability, and energy problems. You are replacing helplessness with hope. Ironically, that’s not enough. You have to compete for donors, volunteers and customers. SkyWaterEarth is a unique consultancy that supercharges your organization’s strategies and communications with expert guidance and proven processes. There’s never been a better time to join forces. (Just read today’s headlines.) Together, we’ll affect mind- and earth-changing outcomes.
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Better strategy + attraction = better results.
All CEO’s and directors have the responsibility of improving their company’s profit margin. If you work for a non-profit, you have the double-duty of raising funds and promoting your mission. SkyWaterEarth will help you deliver the right message to the right people at the right time, starting with your colleagues and volunteers, and then to the world at large. Learn how to attract the right followers as if the world depended on it. Because it does.
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We are all connected.
Lead strategist, Hobart Stocking is an environmentalist, writer and entrepreneur who believes we
cannot save the world without savoring the world. When he’s not helping organizations grow and
achieve their missions, he’s sailing the Atlantic, climbing Mount Kenya or hiking across the Grand
Canyon. Hobie has 24 years of marketing experience and is happy to regale you with case studies
should you wish to join him on his upcoming walkabout in the deserts of the Southwest or by clicking here.
Connectivity at a higher level.
You are not alone in changing the world. There are others that share your values and can help spread
your message. SkyWaterEarth believes changing the world is a collective challenge and relies on our
interdependence. That’s why we’re developing the SkyWaterEarth Network. A group of organizations
with similar missions that can leverage each other’s experience and reach when they need to get the
word out. More details coming soon. Do you want to be notified when the network is up? Click here.
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Environmental and energy problems come in all sizes.
Fortunately, so do solutions.
SkyWaterEarth services are available in a format that meets your needs and budget.
Custom Consultancy is our most comprehensive offering. A typical duration is 30-45 days.
Workshops are a 1/2-day deep dive on how to bring power to your brand and messaging platform.
Speeches are typically one hour and packed with entertaining advice you, your team and your members
can use now to help drive your mission. Find a list of recent topics here.
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BLOG
In order to save the world, we must also savor the world.*
The Bear
Cradled between three birch trees is where they will find me. I look at my rifle. A bolt action 30.06 manufactured by the Savage Arms Company of Connecticut. It has a Redfield 4x telescopic sight and is accurate to 200 yards. It can kill anything from prairie dogs to [...]
Environmental Messaging and Values: Beavers Can Save the Human Race!
Imagine waking up one day, and being faced with another new environmental crisis… say, saving the beavers, who might be faced with extinction. Imagine that you call attention to the plight of the beavers, and scientists do some research to uncover the causes of the beavers’ demise. Then people, [...]
Lost in the Desert
When you are twenty, you go into the desert to find yourself. When you are seventy, you go to see what’s coming. South of Island in the Sky, north of the Needles and west of the Maze. The canyon lands of the west are desert. I spend the morning [...]
Moral Hierarchy in Environmental Messaging
Most of my friends are apoplectic over actions taken by the current administration toward the environment. They can’t understand why anyone in their right mind would remove stream protections or “OK” the Dakota Access Pipeline. To them, that makes no sense. In my last post, I talked about frames [...]
Messages from the Fossil Fuel Industry You’re Already Accepting
In my last post I talked about failure of the environmental movement’s messaging. It’s no secret that the other side, the fossil fuel industry, is investing in think-tanks to shape public policy. Since energy policy and the environment are complex issues, you may not even be aware of the [...]
Environmental Messaging is Failing
There’s an old adage that says you should never be the first one to tell someone their baby is ugly. Yet, someone has to be first. The messaging of the environmental movement is failing. There, I said it. It’s just an observation. I know it sounds like a criticism, [...]
Sheep – A Good Day
It’s called the basement of time. I am eight miles and five-thousand feet down the South Kaibab trail at mid-day. The temperature hovers close to 105 °F. My knees ache, and my body is tired. There is a rest house on the trail at this point, but it’s at [...]
Sunrises and Sunsets
I am on a journey through the Southwest. Looking for a little solitude in the desert. The solitude is offset by my conversations with strangers. Where are you from? Isn’t the earth amazing? Which eventually leads to… How do you see the environment? Today, I met Ranger Pete. I [...]
Book Review: “Drawdown –The Most Comprehensive Plan Ever Proposed to Reverse Global Warming”
Drawdown, Edited by Paul Hawken, is likely the most important book on climate in a decade. While its title sounds slightly self-congratulatory, the book lives up to it. Hawken and his team have created a comprehensive review to answer the question, “What do we need to do in order [...]
Discovery of New Volcano in American Southwest
I am camped at sunset in the canyons of the Colorado River, surrounded by massive red cliffs, when I look up. It appears I am witnessing a geological event: the first new volcano in millions of years. Volcanoes typically suppress global warming by reflecting the sun's heat back into [...]
10 Reasons to Be Optimistic on the Environment
The Trump administration is a disaster for Americans who want clean air and water and to reduce global warming. Under his onslaught, it is also easy to lose hope or become cynical. We should worry about Trump’s executive orders, but we should also be concerned with cynicism. If you [...]
The Conversation – What’s It Like In Flyover Country?
Let’s call him Art (not his real name). Art drives a Buick Enclave, I would have guessed a Ford F150. He’s from a small town in southern Illinois, population 3,000. Art’s driving cross-country with his wife. We are trapped in a laundromat watching clothes tumble. He’s drinking a beer, [...]
Utah Wind and Eagles – Part 2
What’s the life of a single golden eagle worth? It’s an unfair question, but the one I ask, Steve Slater, director of Hawk Watch International (HWI) in Salt Lake City. There are two answers he says. The first, is that there is value in all life. The second, is a [...]
Utah Wind and Eagles – Part 1
The first day, I drive 850 miles. The second 500 miles. The third day, I ask myself where am I going, and drive 250 miles. It’s hard to slow down, unplug. I am programmed like a pelagic shark to keep swimming. I put my phone in airplane mode. It’s [...]
Earthwalker Pledge
As I walk the Earth; I promise to preserve, conserve, and defend; our air, land, and water; and all the creatures that live on it; because we are all connected. Take the Pledge, Savor the Earth. If you're on social media - take a video and [...]
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CONTACT SkyWaterEarth
L. Hobart Stocking
Founder and Chief Provocateur
hobart@skywaterearth.com
651-357-0110 (Cell 24×7)
Minnesota Office
689 Sue Place, Suite 210
St Paul, MN 55116
Atlanta Office
124 Chelsea Drive NE, Suite 10
Decatur, GA 30030