fbpx

The One Question Every Climate Activist Needs To Ask…

2022-08-26T17:52:38+00:00August 21st, 2022|Climate Communications, Climate Strategy, Framing|

In the late 1950s, Phillip Morris & Co. hired Leo Burnett Advertising to change the image of their feminine filtered cigarettes to make them more masculine. Filtered cigarettes were a technical ruse. They were supposed to be healthier, but were mostly smoked by women. Burnett launched one of history’s [...]

What the Climate Movement Is Missing With the New IRA Climate Bill

2022-08-18T15:57:07+00:00August 12th, 2022|Climate Communications, Climate Strategy, Environmental Messaging|

… And We Better Figure It Out Fast As liberals, progressives and climate activists we are busy analyzing and dissecting the new (poorly named) “Inflation Reduction Act” climate bill. Does it contain too many giveaways to fossil fuel companies? Is it enough? How much will it lower our carbon [...]

How to Frame the Right’s Bad Climate Ideas and Delay

2022-08-02T15:30:29+00:00July 24th, 2022|Climate Communications, Climate politics, Climate Strategy, Environmental Messaging, Framing, Language|

“We can no longer tolerate Republican’s bankrupt delay on climate.” Do you get an image or feeling on the quality of their delay from this sentence? If we want our ideas to spread, we must use words that create images and feelings and connect them to stories and narratives [...]

What’s Your Strategy for These Words of Climate Delay?

2022-06-28T17:08:16+00:00June 27th, 2022|Climate Change Denial and Misinformation, Climate Communications, Environmental Messaging, Language|

“We may not know what lies ahead, but it’s only human to search for it.” – Chevron This is the concluding sentence from a recent Chevron ad I saw. Seems innocuous. It’s lofty and inspirational and would likely slip past, except it raised my “cow waste” detector. We know [...]

We Have the Word “Drought” All Wrong

2022-05-26T17:18:16+00:00May 26th, 2022|Actions You Can Take, Climate Change, Climate Communications, Environmental Messaging|

I was in the great Southwest in April. I drove north up 84 toward Las Vegas, New Mexico glad to finally have a 40 mph tailwind. Halfway there, I ran into a tumbleweed storm. Hundreds of dusty rolling aliens flying across the road like some herd of strange frightened [...]

Bigfoot and Jackalope – Moving Beyond Reactive Climate Campaigns

2021-10-20T14:56:54+00:00October 10th, 2021|Actions You Can Take, Climate Communications, Climate politics, Climate Strategy|

Let’s say we wake up and find out that Jackalope are going extinct because they are being eaten by Bigfoot. After all, they are a favorite delicacy of Bigfoot. What do we do? We probably start a Save the Jackalope campaign... of course. We have to make people aware [...]

What Junk Words Are You Using in the Climate Crisis?

2021-10-03T18:03:18+00:00October 3rd, 2021|Climate Change Denial and Misinformation, Climate Communications, Language|

There are no magic words. Words that you can say that will make people suddenly understand and then prevent our rapidly unfolding climate chaos. Some words are better than others, but lots of them are just junk. Of course there is more to the climate crisis than words. But [...]

The Reconciliation Bill: Can You Overcome These 3 Climate Messaging Mistakes?

2021-09-26T17:11:32+00:00September 25th, 2021|Actions You Can Take, Climate Communications, Environmental Messaging|

What is the Reconciliation bill, what’s in it, and can we afford it? Once again, the Left and climate champions missed the messaging on the “$3.5T Reconciliation Bill,” and it may be DOA, primarily because of 3 mistakes. The Right didn’t have to spend much effort to do this, [...]

Load More Posts