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The Tragedy of Posting About Climate Calamity on Social Media

2023-06-02T16:21:10+00:00May 27th, 2023|Climate Communications, Environmental Messaging|

... And What You Can Do About It! Two wind turbines were walking across a field when one said to the other, “Say, what kinda music do you like?” The other wind turbine replied, “I’m a big metal fan....” In 2023, one third of energy generated in Minnesota came [...]

Seven Questions To Ask Our Climate Messages

2023-04-20T22:47:54+00:00April 20th, 2023|Climate Communications, Environmental Messaging, Framing|

If our climate message(s) were succeeding, then why are we still facing a climate crisis future without more action? Why does Exxon Mobile still get to determine the fate of our children? Why is there a backlash against renewables all across our country? Why did Biden just approve the [...]

Climate Book Review: Re-Imaging Change

2023-03-24T19:48:40+00:00March 19th, 2023|Book Review, Climate Communications, Climate Strategy, Environmental Messaging|

I almost didn’t read Re-Imaging Change by Patrick Reinsborough and Doyle Canning. I’ll tell you why, though I’m going to bury the lead here, so stick with me. I first opened the book and sampled a page. Here’s an example: “As the story-based strategy approach has evolved, it has [...]

Book Review: The Activist’s Media Handbook – Lessons from Fifty Years as a Progressive Agitator

2023-02-22T18:37:57+00:00February 22nd, 2023|Book Review, Climate Communications, Climate politics, Stories|

David Fenton’s new book is a must read for any climate justice activist or climate communications professional under the age of 40. For anyone over that age, it is also a delightfully raucous walk through the history of liberal movements when activism was fun. For all, it illustrates the [...]

So You Want To Ban Gas Stoves? Oops.

2023-03-01T17:06:06+00:00February 16th, 2023|Climate Communications, Climate politics, Climate Strategy, Environmental Messaging, Framing, Language|

The Strategy and Language of the Gas Stove Culture Wars So you want to “ban” gas stoves? A firestorm erupted in January over the pollution of gas stoves. As climate activists, we reacted without a solid strategy and without testing the language we are using. Consequently, we may lose [...]

Almost All Climate Messages Can Be Made Better – Here’s How!

2023-01-18T19:58:33+00:00January 13th, 2023|Climate Communications, Environmental Messaging|

Almost every climate message can be made better. While we are admonished to not make perfect the enemy of good, climate messages are often lacking and ineffective despite our best intentions. We can and must do better if we want to save ourselves and preserve a habitable earth for [...]

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