Bigfoot and Jackalope – Moving Beyond Reactive Climate Campaigns

2021-10-20T14:56:54+00:00October 10th, 2021|Actions You Can Take, Climate Communications, Climate politics, Climate Strategy|

Let’s say we wake up and find out that Jackalope are going extinct because they are being eaten by Bigfoot. After all, they are a favorite delicacy of Bigfoot. What do we do? We probably start a Save the Jackalope campaign... of course. We have to make people aware [...]

Environmental Messaging: A Poverty of Words

2017-08-12T21:10:31+00:00August 15th, 2017|Boundary Waters, Climate Change Denial and Misinformation, Climate politics, Environmental Messaging, General|

I love words. I listen to their songs for hidden stories. Like the sounds of water laughing over rocks. The forests speak to me. Yellow aspens chatter. The pines whisper. White clouds are clean and pure. So in the environmental movement, why do I often hear, “We catch more [...]

Sheep – A Good Day

2017-06-12T19:17:47+00:00June 13th, 2017|A Good Day|

It’s called the basement of time. I am eight miles and five-thousand feet down the South Kaibab trail at mid-day. The temperature hovers close to 105 °F. My knees ache, and my body is tired. There is a rest house on the trail at this point, but it’s at [...]